Program Overview

Program Overview

The BSc (Hons) Digital Marketing and Analytics with Foundation is a four-year program designed to equip students with the skills and knowledge required to succeed in the digital marketing industry. The program combines academic knowledge with hands-on experience, providing students with a comprehensive understanding of digital marketing and analytics.

Program Structure

The program consists of four years, with the first year being the Foundation year. The Foundation year provides students with a solid grounding in academic skills and principles, as well as an introduction to the subject area. The subsequent three years are divided into two semesters each, with a range of core and elective modules.

Foundation Year

The Foundation year is designed to prepare students for degree-level study in the UK. It provides a rich and varied experience, with a mix of subject-specific and shared modules. The modules include:

• Business I: Enterprise in Action – Fundamentals in Context
• Writing for Success at University
• Critical Thinking
• Cultural Understanding
• Politics, Society and Citizenship
• Business II: Enterprise in Action – Rising to the Challenge
• Communication
• Creativity and Entrepreneurship
• Cultural Industries
• Making Use of Data

Year 1

In Year 1, students take a range of core and elective modules, including:

• Digital Consumer Marketing
• Data Analysis Fundamentals
• Visualisation Tools and Techniques
• Customer Led Marketing and Channels
• Exploring Industry and Entrepreneurship
• Learning Perspectives
• London Perspectives
• Global Perspectives
• Language Modules (optional)

Year 2

In Year 2, students take a range of core and elective modules, including:

• Coding
• Data Driven Marketing
• Online and Offline Integrated Marketing Comms
• Entrepreneurial Challenge
• Placement
• Industry Challenge
• Special Elective 1
• Special Elective 2
• Special Elective 3 or a Language
• Special Elective 4 or a Language

Year 3

In Year 3, students take a range of core and elective modules, including:

• Campaign Planning and Execution
• Value-driven Strategic Marketing
• Major Project l
• Major Project II
• Special Elective 1
• Special Elective 2
• Special Elective 3 or a Language
• Special Elective 4 or a Language

Admission Requirements

To be eligible for the program, students must meet the following requirements:

• 5 GCSEs at grade A-C or equivalent
• US High School (Year 11) with a minimum GPA of 2.3/4.0
• 24 points in the International Baccalaureate (Year 1)
• Equivalent qualifications as deemed acceptable by the University

English Language Requirements

Students must also meet the English language requirements, which include:

• IELTS Academic: 5.5 overall and 5.5 in each component
• GCSE English language: C (4)
• IB SL or HL English A: 4
• IB HL English B: 4
• US HSD (studied in a majority English-speaking country): Grade 11 and above English: D

Tuition Fees

The tuition fees for the program are:

• £26,000 per year (fixed for the duration of the course) for students starting in September 2025 or January 2026
• £27,750 per year (fixed for the duration of the course) for students starting in September 2026 or January 2027

Careers

The program is designed to equip students with the skills and knowledge required to succeed in the digital marketing industry. Graduates can pursue a range of careers, including:

• Digital Marketing/Manager
• Social Media Manager
• Market Data Analysis
• Web Analytics Specialist
• Brand Manager
• Marketing Strategy Consultant

Conclusion

The BSc (Hons) Digital Marketing and Analytics with Foundation is a comprehensive program that provides students with a solid grounding in digital marketing and analytics. With a range of core and elective modules, students can tailor their studies to their interests and career goals. The program is designed to equip students with the skills and knowledge required to succeed in the digital marketing industry, and graduates can pursue a range of careers in this field.