Program Overview

BA (Hons) Advertising and Brand Communications

The BA (Hons) Advertising and Brand Communications course at Manchester Metropolitan University offers a creative and future-focused education designed to prepare students for success in today’s fast-moving media and branding industries.

Course Overview

Combining creative thinking, commercial awareness, and strategic insight, students will study topics including behavioural economics, ethics and sustainability, digital communications and data analysis, to develop integrated campaign strategies across both traditional and digital media.

Features and Benefits

• Learn from the experts: Lecturers have worked in agencies, consultancies, and client-side, including the BBC, Conde Nast, and PWC.
• Enhance employability: Through activities including internships, volunteering, or learning a new language, with the award-winning ‘Rise at Manchester Met’ programme.
• A Creative City: Manchester is a vibrant hub for creative and digital media, offering access to a wide network of agencies, organisations, and entrepreneurs.
• Sustainable Practices: The programme integrates sustainability into studies, equipping students with the knowledge and skills to lead ethical, responsible, and climate-conscious campaigns.

Accreditations, Awards, and Endorsements

• Chartered Institute of Marketing: Manchester Metropolitan University offers Chartered Marketing Institute (CIM) Accredited Degrees.
• Association to Advance Collegiate Schools of Business: The business school is accredited by The Association to Advance Collegiate Schools of Business.
• EFMD Quality Improvement System: The business school holds the EQUIS accreditation.
• Business School Impact System (BSIS): The scheme is designed to determine the extent and nature of a business school’s impact upon its local environment.
• Australian Marketing Institute: This course is recognised by the Australian Marketing Institute (AMI).
• Teaching Excellence Framework: Manchester Met has received an overall gold status in the Teaching Excellence Framework (TEF).

Course Structure

Year 1

• Core modules:
  • Fundamentals of Advertising and Communications
  • Digital Literacy and Academic Competency
  • Fundamentals to Consumer Psychology and Behaviour
  • Fundamentals of Digital Marketing
  • Ethics, Sustainability and Responsibility in Marketing

Year 2

• Core modules:
  • Advertising Effectiveness
  • Building Your Professional Profile
  • Behavioural Drivers in Marketing
  • Marketing Research & Data Analysis

Year 3

• Core modules:
  • Strategic Communications and Advertising Planning
  • Graduate Futures: Leadership and Success
  • Creative Storytelling in Advertising & Brand Communication

Study and Assessment

• Study: 25% scheduled; 75% independent in Year 1, 25% scheduled; 75% independent in Year 2, and 20% scheduled; 80% independent in Year 3.
• Assessment: 100% coursework in all years.

Placements

The BA (Hons) Advertising and Brand Communications degree offers the chance to spend a year getting a taste of professional life, either through a placement or studying abroad.

Entry Requirements

• Typical offer: 104-112 UCAS tariff points.
• IELTS score: 6.0 overall with no individual element below 5.5.
• UK students: Level 3 qualifications, including GCE A levels, Pearson BTEC National Extended Diploma, Access to HE Diploma, UAL Level 3 Extended Diploma, OCR Cambridge Technical Extended Diploma, and T level.
• International students: IB Diploma with minimum 26 points overall or 104-112 UCAS Tariff points from Higher Level, and IELTS 6.0 overall with no individual element below 5.5.

Fees and Funding

Tuition fees for the 2026/27 academic year are still being finalised for all courses.

Careers Support and Prospects

• Employed or in further study: 88.7% of UK-domiciled, full-time, first-degree graduates are employed or in further study 15 months after graduation.
• Explore your options and build sought-after skills through the Careers Service, including Future Me and Rise.
• Previous graduates have kick-started their careers for companies including Boohoo, MediaCom, Asda, Swizzles Matlow, Jack Wills, and Carat Media.

Your City, Your Community, Your Campus

Life in Manchester offers an inspiring and welcoming setting for studies, with a history of driving progress and a diverse community of bold creatives, sport obsessives, and pioneers in science, engineering, health, education, business, and law. The city-centre campus provides modern learning spaces, a lively Students’ Union, and fantastic social hubs and sporting facilities.