Program Overview

Introduction to BSc (Hons) Digital Business Analytics

The BSc (Hons) Digital Business Analytics course is designed to meet the rising industry demand for professionals who can connect business operations with data-driven decision-making. This program equips students with the skills to extract, interpret, and communicate actionable insights, enabling them to drive business value through analytics.

Course Overview

The BSc (Hons) Digital Business Analytics degree delivers a clear progression from foundational data literacy to advanced predictive modeling. The course is structured over three years, with each year building on the previous one to provide a comprehensive understanding of digital business analytics.

Year 1

In the first year, students master core competencies, including:

• Digital Systems Architecture & Business Analysis: This module explores fundamental concepts of business information systems analysis and design.
• The Digital Professional in Organisations: This module examines organisational behaviour within technology organisations.
• Business Data Analytics Fundamentals: This module establishes fundamental knowledge in business data management and analysis.
• Digital Development: This module introduces programming concepts and development for web and mobile platforms.

Year 2

In the second year, students gain hands-on experience with analytical tools such as Excel and Power BI. The modules include:

• Advanced Business Analytics: This module provides in-depth consideration of Exploratory Data Analysis (EDA) methods.
• Leading Digital Change: This module explores technology lifecycle and project management methodologies.
• Responsible Digital Innovation & Ethics: This module examines the intersection of technology innovation and business responsibility.
• Data Visualisation and Decision Making: This module equips students with essential skills in data querying, cleaning, visualising, and communicating for data-driven decision-making.

Year 3

In the final year, the course advances into specialist modules, including:

• Digital Business Research & Consulting Methods: This module equips students with essential research skills for academic research and consulting.
• Digital Transformation Strategy & Implementation: This module explores holistic approaches to digital business transformation.
• Application of Analytics in Business: This module enables students to apply their knowledge through work-integrated learning.
• AI & Data-Driven Decision Making: This module progresses analytical skills developed in previous years through learning in-depth descriptive analysis using Python.

Study and Assessment

The course is delivered through a combination of lectures, seminars, and independent study. Assessment is 100% coursework in all years.

Placements

The BSc (Hons) Digital Business Analytics degree offers the chance to spend a year getting a taste of professional life through placements or study abroad opportunities.

Entry Requirements

The typical offer is 104-112 UCAS tariff points, with specific requirements for Level 3 qualifications and English language proficiency.

Fees and Funding

Tuition fees for the 2026/27 academic year are still being finalised. Information on 2025/26 standard undergraduate fees for UK/Channel Islands and EU/Non-EU international students is available.

Careers Support and Prospects

The course prepares students for diverse roles, including Business Analytics Consultant, Data Analytics Manager, Business Intelligence Analyst, Digital Transformation Specialist, and Data Strategy Consultant. The university offers careers support and prospects through its Careers Service, including help with finding placements and building sought-after skills.

Conclusion

The BSc (Hons) Digital Business Analytics course at Manchester Metropolitan University is designed to equip students with the skills and knowledge required to drive business value through analytics. With its comprehensive curriculum, placement opportunities, and careers support, this program is ideal for students looking to pursue a career in digital business analytics.