Program Overview

BSc (Hons) Digital Marketer Degree Apprenticeship with BSc Digital Marketing

The BSc (Hons) Digital Marketer Degree Apprenticeship with BSc Digital Marketing is a four-year part-time program designed to equip students with the skills, knowledge, and behaviors required to lead on the creation and execution of a digital marketing strategy. This apprenticeship is a great way of starting or progressing a career in the fast-paced digital marketing sector.

Course Overview

The program is developed with industry professionals and focuses on developing students' tactical knowledge, understanding, and competency in digital marketing. Students will work full-time for one of the country's leading employers or innovative SMEs while studying towards a fully accredited degree.

Features and Benefits

• No tuition fees: Fees are paid by the employer and the government for Digital Marketer Degree Apprenticeships.
• Triple accredited: The business school holds the globally recognized trio of accreditations from EQUIS, AACSB, and AMBA.
• Business expertise: Staff teaching on this course are research-active and apply their work to current business practice.
• Full-time paid work: Students will be in full-time work, typically earning a minimum salary of £12,000 per year, with paid time off to study.
• Employer support: Students will receive the support of an employer mentor and university skills coach.
• Work-based assessments: This allows students to use real-world business scenarios for their project where appropriate.
• On-site studying: Typically 24 university days per year.
• Join the University Community: As a Digital Marketer Degree Apprentice, students will join a community of 34,000 students and will benefit from all of the same university services as any other student enrolled at Manchester Met.

Accreditations, Awards, and Endorsements

The program has received an overall gold status in the Teaching Excellence Framework (TEF), meaning it's rated as an outstanding university for student experience.

Course Structure

The program is divided into four years, with each year focusing on different aspects of digital marketing.

Year 1

• Principles of Digital-First Marketing: Introduces key digital marketing principles.
• Platform Essentials: Explores significant developments in contemporary digital and social media platforms.
• Introduction to User Experience: Introduces the principles of the user's digital experience and its application within digital marketing.
• Introduction to Digital Comms: Introduces key Digital Comms principles, techniques, and measures in relation to Digital Comms practice.
• Introduction to Digital Marketing Analytics: Introduces digital marketing analytics and the techniques used to evaluate digital campaign activities.
• Platform to Channel Practice: Expands knowledge in digital and social media platforms to produce simple campaigns using industry-standard skills and techniques.

Year 2

• Managing Social Media Practice: Explores deeper the management of social media for the organization.
• Audience Acquisition: Explores the operationalization of channels and tactics used to acquire customers to a business proposition.
• Key Issues in the Digital Environment: Introduces issues unique to organizations that operate in a digital environment.
• Digital Human and Audiences: Develops an understanding of the unique nature and qualities of digital customers and target audiences.
• Understanding Customer Engagement: Develops understanding of the fundamental areas of customer engagement and shows how to manage personalization for engagement within the organization.
• Principles of E-Commerce: Develops an understanding of the main principles of E-commerce and their application in an E-commerce and Retail setting.

Year 3

• Digital Comms Strategy: Allows learners to develop digital comms strategies to support business and marketing objectives.
• Digital Value Proposition Design: Develops student understanding of the process of designing a digital value proposition and its relationship with a digital business and digital marketing strategy.
• Conversion Marketing: Explores the customer journey to the point of conversion, planning for the organization the various techniques in digital marketing which assist this process.
• Measurement and Performance of Digital Marketing: Outlines the key aspects of a digital evaluation strategy and allows students to develop approaches to measuring, improving, and strategically planning future digital communications.
• Content Marketing: Introduces the concept of content marketing and how it requires careful planning and execution to meet organizational goals.
• Managing Digital Brands: Introduces the fundamental principles of what it takes to create, develop, and manage a digital brand.

Year 4

• Digital Business Model Design: Develops critical awareness of the process of building a digital business strategy for an organization.
• Digital Comms Campaign Management: Allows students to develop digital comms campaign plans in order to implement digital comms support of the organization's business and marketing objectives.
• Digital Marketer: End Point Assessment & Synoptic Project: Provides a long-term piece of work in which students will engage in the planning, analysis, specification, design, implementation, and evaluation of a non-trivial product, campaign, process, or practice and produce a substantial deliverable.

Entry Requirements

• Typical offer: 104-112 UCAS tariff points.
• IELTS score: 6.0 with no less than 5.5 in any element.
• UK students: Minimum of 104 UCAS Tariff points at A2 or equivalent.
• International students: 26 IB Diploma points, or equivalent qualifications.

Fees and Funding

Tuition fees for the 2026/27 academic year are still being finalized. Fees are paid by the employer and the government for Digital Marketer Degree Apprenticeships.

Careers Support and Prospects

The Digital Marketer Degree Apprenticeship has been designed in collaboration with a range of regional and national employers. Graduates will be fully equipped to lead on the creation and execution of a digital marketing strategy. Potential career paths include:

• Content Marketing Executive
• Digital Campaign Manager
• Digital Marketing Account Manager
• Digital Marketing Analyst
• Digital Marketing Executive
• Digital Marketing Strategist
• Search Engine Optimization Specialist
• Social Media Manager

With the rapidly changing digital marketing landscape, graduates will be equipped for not only current roles but also future positions that may emerge.

Conclusion

The BSc (Hons) Digital Marketer Degree Apprenticeship with BSc Digital Marketing offers a unique opportunity for students to gain hands-on work experience and a degree apprenticeship, setting them apart in the competitive digital marketing sector. With its comprehensive curriculum, industry partnerships, and focus on practical application, this program is ideal for those looking to start or advance their career in digital marketing.