Program Overview

MSc Digital Marketing Communications

Overview

The MSc Digital Marketing Communications is a specialist course designed to develop knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this course welcomes students from all over the world who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

Course Information

• Duration: 1 year full-time, 2 years with internship (September start)
• Start Dates: September 2025, January 2026
• Location: Manchester Metropolitan University
• Accreditation: Institute of Data and Marketing, Chartered Institute of Marketing
• Tuition Fees:
  • UK and Channel Island students: £11,500 per year
  • EU and non-EU international students: £22,500 per year
• Additional Costs:
  • Placement costs (optional): £1,850
  • Other costs (optional): £400

Entry Requirements

• UK honours degree - at least a 2:2 - or the international equivalent
• IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification

Course Structure

• Year 1:
  • Core modules:
    • Applied Research Proposal
    • Applied Research Project
    • Digital Masters Level Learning
    • Digital Marketing Practice
    • Strategy for Digital
    • Rich User Experience
    • Digital Measurement and Evaluation
    • Organic and Paid Digital Practice
  • Option modules:
    • Live Client Brief
• Year 2 (optional internship route):
  • Internship Year

Study and Assessment

• Study: 20% lectures, seminars or similar; 0% placement; 80% independent study
• Assessment: 100% coursework; 0% practical; 0% examination

Careers Support and Prospects

• Employment opportunities are expanding globally, with potential roles including digital marketing executive, digital brand manager, social media manager, digital account manager, or content creator
• Graduates are working in exciting roles all over the world, with local, national, and international companies

Features and Benefits

• Industry accreditation
• Triple accredited business school
• Applied learning
• Accessible masters degree
• Rise programme
• Study in Manchester
• Industry connections
• No exams
• Employability

Accreditations, Awards, and Endorsements

• Institute of Data and Marketing
• EFMD Quality Improvement System
• Association to Advance Collegiate Schools of Business
• Business School Impact System (BSIS)
• Chartered Institute of Marketing
• Australian Marketing Institute

Research Areas

• Digital marketing strategy and planning
• Campaign planning and creative content creation
• SEO and CRO
• Paid advertising
• Marketing automation and evaluation
• User experience
• Consumer journey planning
• Email marketing and customer relationship management
• Digital marketing consultancy
• Social media marketing
• Content marketing

Disclaimers

• Programme review: Our programmes undergo an annual review and major review (normally at 6-year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology.
• Important notice: This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up-to-date information for your chosen course of study.
• Confirmation of regulator: The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.