Program Overview

BA (Hons) Events Management

The BA (Hons) Events Management course is designed to equip students with the creativity, confidence, and practical skills to deliver unforgettable events. The program is grounded in industry insight and offers clarity and assurance to students seeking a vibrant future in events.

Course Overview

The course introduces students to the world of events by exploring areas like marketing, budgeting, and design. In the second year, students put theory into practice by staging a live event for a client. The final year involves completing a project that puts all skills into action, addressing a challenge faced by those working in the industry.

Features and Benefits

• Triple accredited: The business school holds the globally recognized trio of accreditations from EQUIS, AACSB, and AMBA.
• Enhance employability: Through activities including internships, volunteering, or learning a new language.
• Develop professional network: Opportunities to network with industry leaders through conferences, careers fairs, and more.

Accreditations, Awards, and Endorsements

• Association to Advance Collegiate Schools of Business (AACSB) accreditation
• Business School Impact System (BSIS) recognition
• EFMD Quality Improvement System (EQUIS) accreditation
• Teaching Excellence Framework (TEF) gold status
• The Power of Events (UK) partnership

Year 1

• Connect to the Events Industry: Introduction to the event industry, investigating concepts and scope.
• Event Operations and Safety: Understanding fundamental principles of event safety and operations management.
• Creating Events Responsibly: Exploring creative processes and considering environmental, social, and economic impact.
• Event Business Management: Focusing on creating and delivering a new event within financial and marketing constraints.

Year 2

• Developing the Event Professional: Developing knowledge and application of key operational management theories.
• Event Technology and Digital Marketing: Exploring technological solutions used in marketing and promotion of events.
• Event Live: Staging a live event for a client, implementing event theories and concepts.
• Optional modules:
  • Festivals, Music and Outdoor Events: Investigating the range and diversity of festivals, music, and outdoor events.
  • Business Events and Brand Experiences: Exploring types of business events and activations that drive business success.

Year 3

• Creative Event Production Management: Focusing on the management of technical elements and staff required for event implementation.
• Future Event Leaders: Evaluating leadership theories, concepts, and applications within the events industry.
• Event Management Consultancy: Acting as a consultant on a live challenge faced by an event business.
• Optional modules:
  • Bespoke Events: Investigating the comprehensive planning and design of bespoke events.
  • Creativity, Innovation and Entrepreneurship for Events: Exploring the journey from initial business concept to successful event venture.
  • Sport Events Management: Focusing on the critical analysis of contemporary issues impacting the delivery of sports events.

Study and Assessment

• Study: Combination of lectures, seminars, and independent study.
• Assessment: 100% coursework across all years.

Placements

• Opportunity to spend a year in professional life, developing core skills and learning about business operations.
• Option for study abroad, spending up to a year overseas studying with a partner institution.

Entry Requirements

• Typical offer: 104-112 UCAS tariff points.
• IELTS score: 6.0 overall with no individual element below 5.5.
• UK students: Level 3 qualifications, including GCE A levels, Pearson BTEC National Extended Diploma, Access to HE Diploma, and more.
• International students: IB Diploma with minimum 26 points overall, IELTS score, and country-specific entry requirements.

Fees and Funding

• Tuition fees for the 2026/27 academic year are still being finalized.

Careers Support and Prospects

• Employed or in further study: 88.7% of UK-domiciled, full-time, first-degree graduates.
• Explore options and build skills: Through the Careers Service, Future Me, and Rise programs.
• Career paths include event managers, project coordinators, account managers, and marketing professionals.

Your City, Your Community, Your Campus

• Life in Manchester offers an inspiring and welcoming setting for studies.
• The city-centre campus provides modern learning spaces, a lively Students’ Union, and fantastic social hubs and sporting facilities.

Related Courses

• BA (Hons) Events Management (Foundation Year)

Disclaimers

• Programme review: Our programmes undergo annual and major reviews to ensure an up-to-date curriculum.
• Important notice: This prospectus provides an overview of our programmes and the University, with regular updates to ensure accuracy.
• Confirmation of regulator: The Manchester Metropolitan University is regulated by the Office for Students (OfS).