Program Overview

BA (Hons) Fashion Communication

Overview

The BA (Hons) Fashion Communication course at Manchester Metropolitan University explores how fashion brands connect with their audiences through brand strategy, storytelling, and creative campaigns. Students will cover all areas of fashion communication, combining marketing theory with hands-on practical work.

Course Information

• The course is part of the Manchester Fashion Institute at Manchester Met.
• It is a three-year full-time course, with options for a four-year sandwich route that includes a placement year.
• The course focuses on the creativity behind the concept of communication, with narrative and storytelling being common themes.
• Students will produce creative communication solutions that are commercially viable and industry-aligned to the latest omnichannel communication trends.

Features and Benefits

• The best of both: Gain an understanding of business concepts, including communications strategy, management, and marketing, whilst developing technical and creative skills.
• Collaborative spirit: Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential commercial awareness and creative skills.
• Tailored to your interests: Benefit from exposure to a wide variety of communication techniques and tailor your studies to your personal interests and career aspirations.
• Manchester and beyond: The university's network spans the globe, including placements, collaborations, and live briefs from partner universities, workshops, and design studios in various countries.

Accreditations, Awards, and Endorsements

• The course is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to fast-track towards globally recognized professional marketing qualifications upon graduation.
• Manchester Met has received an overall gold status in the Teaching Excellence Framework (TEF), meaning it is rated as an outstanding university for student experience.
• The university is a UK Fashion and Textile Association Education Partner and a member of the Association of Fashion and Textiles Courses.

Year 1

• Introduction to Fashion Communication: Explore the evolution of fashion and fashion marketing, including traditional and digital communication channels.
• Fashion Consumer Insight: Investigate fashion psychology, cross-cultural awareness, consumer behavior, and global attitudes and values of fashion.
• Contemporary Narrative: Evaluate current communication approaches to macro trends influencing the contemporary fashion environment.
• Branding and Marketing Communications: Examine fundamental aspects of advertising, including history, theories, purpose, scope, and optimum channels.

Year 2

• Digital Content Marketing and Communication: Create, develop, and analyze fashion content campaign plans for various digital platforms and channels.
• Career Readiness: Explore and develop personal and professional skills to support preparedness for life beyond university.
• Brand Consultancy: Undertake a marketing and communications-based consultancy project to identify untapped opportunities for a fashion brand.
• Fashion X: Participate in collaborative projects with external and/or internal partners.

Year 3 (Optional Placement Year)

• Students can opt for a placement year, applying for industry placements between their second and final year.

Year 4 (Final Year)

• Global Future Fashion: Undertake an individual body of work relating to the future of fashion communication and digital media.
• Fashion Spaces: Research and analyze theories and industry practices to evaluate existing approaches and form new ideas for commercially viable fashion spaces.
• Creating and Connecting: Develop a self-negotiated project, taking learnings from previous units, and synthesizing theory, business application, contextual thinking, marketing, and visual practice into a significant body of work.

Study and Assessment

• The course includes a mix of lectures, seminars, and independent study, with assessments based on coursework.

Entry Requirements

• Typical offer: 104-112 UCAS tariff points.
• IELTS score: 6.0 overall with no individual element below 5.5.
• Portfolio: A portfolio of work is required as part of the application.
• UK students: Level 3 qualifications, such as GCE A levels, Pearson BTEC National Extended Diploma, or Access to HE Diploma, are accepted.
• International students: IB Diploma with minimum 26 points overall or 104 UCAS Tariff points from three Higher Level subjects.

Fees and Funding

• Tuition fees for the 2026/27 academic year are still being finalized.

Careers Support and Prospects

• The course prepares students for roles relevant to fashion communication practices, such as Marketing Communications Executive, Brand Marketing Executive, Creative Executive, and Social Media Executive.
• The university offers careers support and prospects through its Careers Service, including help with making a successful application and preparing for interviews.