Program Overview

BSc (Hons) Fashion Marketing

Overview

The BSc (Hons) Fashion Marketing course at Manchester Metropolitan University is designed to provide students with a comprehensive understanding of the fashion marketing industry. The course explores how brands connect with consumers and develops the strategic, digital, and analytical skills needed to market fashion in a fast-moving, global industry.

Course Information

• The course is a three-year full-time program, with an optional four-year sandwich route that includes a placement year.
• The course is accredited by the Chartered Institute of Marketing (CIM) and offers students the opportunity to fast-track towards globally recognized professional marketing qualifications upon graduation.
• The course covers a range of topics, including fashion marketing theories and processes, digital marketing, branding and marketing communications, and sustainable business practices.

Entry Requirements

• Typical offer: 112-120 UCAS tariff points
• IELTS score: 6.0 overall with no individual element below 5.5
• UK students: 112-120 UCAS tariff points, with a maximum of three A-level equivalent qualifications accepted towards meeting the UCAS tariff requirement
• International students: IB Diploma with minimum 28 points overall or 112 UCAS Tariff points from three Higher Level subjects

Fees and Funding

• Tuition fees for the 2026/27 academic year are still being finalized
• Information on 2025/26 standard undergraduate fees for UK/Channel Islands and EU/Non-EU international students is available

Careers Support and Prospects

• 88.7% of UK-domiciled, full-time, first-degree graduates are employed or in further study 15 months after graduation
• The course provides students with the skills and knowledge needed to pursue a range of marketing roles, including sustainable sourcing allocator, e-commerce executive, customer relationship executive, social media manager, marketing assistant, and PR

Study and Assessment

• Study: 25% lectures, seminars, or similar; 75% independent study in Year 1, 25% lectures, seminars, or similar; 75% independent study in Year 2, and 20% lectures, seminars, or similar; 80% independent study in Year 3
• Assessment: 100% coursework in all years

Placements

• The course offers an optional sandwich year route that gives students the opportunity to apply for an industry placement between their second and final year
• Placement opportunities are available both in the UK and internationally

Year 1

• Core modules:
  • Global Fashion Industry - Marketing
  • Fashion Business Fundamentals - Marketing
  • Branding and Marketing Communications
  • Introduction to Marketing

Year 2

• Core modules:
  • Career Readiness
  • The Global Consumer
  • Fashion X
  • Digital Marketing

Year 3

• Core modules:
  • Strategic Fashion Marketing
  • Marketing Leadership
• Option modules:
  • Fashion Consultancy Project
  • Fashion Enterprise Project
  • Fashion Research Project

Taught by Experts

• The course is part of the Manchester Fashion Institute at Manchester Met
• The department has a team of committed and enthusiastic teachers and researchers, experts in their chosen field

Related Courses

• BSc (Hons) Fashion Business and Management
• BSc (Hons) Fashion Buying and Merchandising

Disclaimers

• The course is subject to an annual review and major review (normally at 6-year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology
• The University is regulated by the Office for Students (OfS) and has a student protection plan in place
• The University's terms and conditions are available on its website

Get in Touch

• Manchester Metropolitan University
• Ormond Building
• Manchester
• M15 6BX
• United Kingdom