Program Overview

MSc International Fashion Marketing

The MSc International Fashion Marketing is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the fashion industry. The program focuses on the strategic and creative aspects of fashion marketing, providing students with a comprehensive understanding of the fashion system and the role of marketing within it.

Course Overview

The program is aimed at students who want to gain experience in both the strategic and creative aspects of fashion marketing. Students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. The program will also equip students with the essential knowledge and key skills needed to help evolve the fashion industry to become more environmentally sustainable, socially progressive, and ethically conscious.

Features and Benefits

• Flexibility: Select from a range of topics in assessments to tailor studies to interests and career aspirations.
• Fashion Community: An international and culturally diverse city, Manchester hosts global brands in addition to a flourishing independent fashion economy and creative industries.
• Expertise: Staff are researchers and industry specialists, covering the breadth of the fashion world from design, supply chain, and production to marketing, merchandising, and management.
• The Future of Fashion: Students will be equipped with the essential knowledge and key skills needed to help evolve the fashion industry to become more environmentally sustainable, socially progressive, and ethically conscious.
• Industry Links: Connected with over 400 industrial partners, ensuring programs are shaped to meet the needs of an ever-changing sector through live projects, external visits, and networking opportunities.

Accreditations, Awards, and Endorsements

The program is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to fast-track towards globally recognized professional marketing qualifications upon graduation by gaining exemptions on CIM modules.

Year 1

Core Modules

• Marketing and Society: Fostering a critical appreciation for contemporary theory and practice within international fashion marketing, examining the strategic implications of associated business, design, and creative practice.
• Brands and Consumer Culture: Exposing students to the concepts and theories of branding and the relationship between brands, consumers, and culture.
• Fashion Enquiry: Identifying and defining individual research specialisms through exposure and debate around contemporary issues critical to the fashion industry.
• Social Media Marketing: Responding to key technological developments in international social media marketing, examining the intensity of competition, societal disruption, and complex challenges.
• Masters Project: Proposing, negotiating, and producing a substantial piece of original project work in an appropriate professional format.

Study and Assessment

• Study: 25% lectures, seminars, or similar; 0% placement; 75% independent study.
• Assessment: 100% coursework; 0% practical; 0% examination.

Entry Requirements

• A minimum of 2:2 Honours degree is required.
• Equivalent EU/international qualifications are also accepted.
• Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.

Fees and Funding

• UK and Channel Island students: Full-time fee £10,250 per year.
• EU and non-EU international students: Full-time fee £20,000 per year.
• Fees may be subject to change.

Careers Support and Prospects

• Employed or in further study: 93.7% of UK-domiciled, full-time, postgraduate taught graduates are employed or in further study 15 months after graduation.
• The program will open doors for students to a range of exciting areas in the creative and cultural industries, such as brand management, copywriting, campaign management, content marketing, social media marketing, creative concept development, brand strategy, account management, events & experiential, research & insight, design, communications & PR, marketing metrics & data analysis, and search marketing/SEO.

Your City, Your Community, Your Campus

Life in Manchester offers an inspiring and welcoming setting for studies, with a history of driving progress and a diverse community of bold creatives, sport obsessives, and pioneers in science, engineering, health, education, business, and law. The city-centre campus provides modern learning spaces, a lively Students’ Union, and fantastic social hubs and sporting facilities.