Program Overview

MSc International Marketing Management

Overview

The MSc International Marketing Management course is designed to provide students with the expertise necessary to thrive in the dynamic landscape of international marketing. The course covers a wide range of subject areas, including marketing in the international, global, and operational context. Students will develop a broad range of knowledge and skills across marketing, with a particular focus on global markets.

Course Information

• The course is accredited by the Chartered Institute of Marketing (CIM) and allows students to work towards a CIM qualification.
• The course includes a range of core modules, such as International Marketing, Branding International Places and Destinations, Strategy for Digital, and Applied Marketing Research and Analytics.
• Students will also have the opportunity to take an optional internship as part of their course, which will provide them with valuable work experience and industry connections.
• The course is taught by experts in the field, with extensive industry experience and research active academics.

Features and Benefits

• Accredited by the Chartered Institute of Marketing (CIM)
• Professional practice and skills development
• Triple accredited by EQUIS, AACSB, and AMBA
• Rise programme available to all students
• Creative and digital hub
• Grow your network
• Digital focused content
• Learn from experts

Accreditations, Awards, and Endorsements

• Chartered Institute of Marketing
• EFMD Quality Improvement System
• Association to Advance Collegiate Schools of Business
• Business School Impact System (BSIS)
• Australian Marketing Institute

Year 1

• Core modules:
  • International Marketing
  • Branding International Places and Destinations
  • Strategy for Digital
  • Applied Marketing Research and Analytics
  • Business to Business Marketing
  • Marketing Communications
  • The Marketing Professional
  • Applied Research Proposal
  • Applied Research Project
• Option modules:
  • Persuasive Communication

Year 2

• Only students who apply for the optional internship route will continue on to Year 2.
• Internship Year: The internship period offers the opportunity to undertake a minimum of 36 weeks experience in a relevant industry, or self-employed option, whilst developing individual competencies and vocationally relevant performance skills through practical experience.

Study and Assessment

• Full-time: 20% lectures, seminars or similar; 0% placement; 80% independent study
• Full-time with internship: 0% lectures, seminars or similar; 100% placement; 0% independent study
• Assessment: 100% coursework; 0% practical; 0% examination

Placements

• Optional estimate: £1850
• Students who choose to complete an optional internship year will be required to pay an additional fee.

Entry Requirements

• UK honours degree – at least a 2:2 – or the international equivalent
• IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification

Fees and Funding

• UK and Channel Island students: £11,500 per year
• EU and non-EU international students: £22,500 per year
• Self-funding international students may be eligible for a scholarship worth £5,000 off the tuition fees

Careers Support and Prospects

• 93.7% of UK-domiciled, full-time, postgraduate taught graduates are employed or in further study 15 months after graduation
• The course provides opportunities to network with employers through a range of events, live briefs, and internship opportunities

Your City, Your Community, Your Campus

• Manchester offers a vibrant creative and digital sector, with a diverse community of bold creatives, sport obsessives, and pioneers in science, engineering, health, education, business, and law
• The university's city-centre campus provides modern learning spaces, a lively Students' Union, and fantastic social hubs and sporting facilities

How to Apply

• Applications can be made for the MSc International Marketing Management course, with options for a 1-year full-time or 2-year full-time with internship route
• Deadlines for applications and meeting the conditions of the offer are specified for the September 2025 intake

Related Courses

• MSc Digital Marketing Communications
• MSc Creative Advertising Strategy
• MSc Market Research and Analytics
• MSc Marketing

Disclaimers

• Programme review: The university's programmes undergo an annual review and major review (normally at 6-year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology
• Important notice: The online prospectus provides an overview of the university's programmes of study and is regularly updated to ensure accuracy
• Confirmation of regulator: The Manchester Metropolitan University is regulated by the Office for Students (OfS) and has a student protection plan in place.