Program Overview

MSc Market Research and Analytics

The MSc Market Research and Analytics course is designed to provide students with the knowledge and skills necessary to understand why businesses and consumers want, need, buy, or use a particular product or service. This course is open to graduates from any discipline or professionals looking to pursue a niche area of marketing.

Course Overview

The course covers a range of marketing-based modules, including business-to-business marketing, marketing communications, and the marketing professional. Students will also study applied marketing research and analytics, decision-making and data visualization, and digital measurement and evaluation. A key feature of the course is the live client brief module, where students will work in a group with a client on a real business challenge.

Course Structure

The course is available as a 1-year full-time program or a 2-year full-time program with an internship. The internship period offers the opportunity to undertake a minimum of 36 weeks of experience in a relevant industry.

Core Modules

• Applied Marketing Research and Analytics: This module considers the key market research approaches and principles used in exploring markets, customer attitudes, intentions, and behaviors.
• Marketing Communications: This module aims to develop a critical understanding of the practice of integrated marketing communications and the implications for planning and design of marketing communications strategies.
• Business to Business Marketing: This module introduces students to the important role that relationships play in business-to-business marketing.
• The Marketing Professional: This module promotes a commercial awareness through a process of praxis, giving students exposure to working with industry and developing their own identity as an international marketing professional.
• Live Client Brief: Students will apply their creativity and theoretical knowledge to a real business challenge, learning skills essential in the professional world.
• Digital Measurement and Evaluation: This module uses an evidence-based approach to measure performance, evaluating communications strategies and using analytics to gauge success.
• Decision Making and Data Visualization: This module introduces students to state-of-the-art software that aids the visualization, investigation, and sharing of large and complex data sets.
• Applied Research Proposal: Students will create an advanced proposal for a research project, identifying and structuring a complex issue to explore in their applied research project.
• Applied Research Project: Students will investigate the issue identified in their proposal, presenting their conclusions and reflections in a final report.

Option Modules

• Strategy for Digital: This module develops the skills to create a winning digital communications strategy, measure success, and create a seamless experience for clients.
• Internship Year: The internship period offers the opportunity to undertake a minimum of 36 weeks of experience in a relevant industry.

Entry Requirements

• A good UK honors degree – minimum 2:2 – or the international equivalent in any subject.
• IELTS with an overall score of 6.5, with no less than 5.5 in any category, or an equivalent accepted English qualification.

Fees and Funding

• UK and Channel Island students: £11,500 per year.
• EU and non-EU international students: £22,500 per year.
• Self-funding international students may be eligible for the International Scholarship worth £5,000 off the tuition fees.

Careers Support and Prospects

• The course provides a fantastic base to start a career in marketing, with the skillset applying to a wide range of sectors and industries.
• Potential career paths include Market Researcher, SEO Analyst, Marketing Analyst, Category Manager, and Product Owner.
• The marketing professional module provides exposure to career enrichment activities that can be tailored towards individual needs.

Accreditations, Awards, and Endorsements

• The course is accredited by the Chartered Institute of Marketing (CIM).
• The Business School holds the globally recognized trio of accreditations from EQUIS, AACSB, and AMBA.
• The course is part of the Department of Marketing, International Business, and Tourism at Manchester Met.