Program Overview

MSc Marketing

The MSc Marketing program at Manchester Metropolitan University is designed to provide students with the expertise necessary to thrive in the dynamic landscape of marketing. The program is accredited by the Chartered Institute of Marketing (CIM) and allows students to work towards a CIM qualification.

Course Overview

Marketing has changed with the arrival of the digital era, and any business can now operate on an international scale via various channels. With increased competition, connecting with customers has never been more important. This industry-accredited master's program offers students the chance to explore the latest thinking and techniques in this rapidly changing field.

Course Information

The program covers both traditional and digital marketing principles and strategies, providing students with an in-depth understanding of the marketing role in organizations of all shapes and sizes. Students will examine the issues and opportunities in marketing, strategy, and consumer behavior.

Features and Benefits

• Accredited by the Chartered Institute of Marketing (CIM): This course is CIM accredited and allows students to work towards a CIM qualification.
• Rise programme: All students are eligible to take part in curricular activities with Rise, which might include volunteering, project work, and certifications.
• Triple accredited: The Business School holds the globally recognized trio of accreditations from EQUIS, AACSB, and AMBA, placing it among the best business schools in the world.
• Creative and digital hub: Manchester has one of the UK's biggest creative and digital sectors, providing inspiration and plenty of employers when students graduate.
• Beyond the classroom: The program offers live client briefs and the chance to participate in internships, allowing students to work with real clients on real projects and build their portfolios.

Year 1

In the first year, students will study several core units, covering topics such as marketing in practice, strategy for digital, and live client brief. They will also complete their applied research proposal and project. In addition to the core units, students will study content strategy as an option unit.

Core Modules

• Marketing Masters Level Learning: Develops critical thinking and advanced study skills necessary for working at the master's level.
• Marketing Communications: Introduces students to the important area of marketing communications, including market sector analysis, marketing communications planning process, creativity within traditional and digital communications, and integrated campaigns.
• Business to Business Marketing: Examines the important role that relationships play in business-to-business marketing, focusing on relationship marketing, relationship management, and the role that digitally managed relationships play.
• Live Client Brief: Applies creativity and theoretical knowledge to a real business challenge, learning skills essential in the professional world.
• Marketing Management: Provides students with an understanding of marketing and marketing management, and the application of specific marketing tools to a range of business contexts.
• Marketing Psychology: Studies psychology and how it relates to consumers, stakeholders, and organizations in both the digital and analogue worlds.
• Strategy for Digital: Develops skills to create a winning digital communications strategy, measure success, and create a seamless experience for clients.
• Applied Research Proposal: Creates an advanced proposal for a research project, identifying and structuring a complex issue to be explored in the applied research project.
• Applied Research Project: Investigates the issue identified in the proposal, presenting conclusions and reflections.

Option Modules

• Content Strategy: Covers the theory and techniques behind creating, measuring, and optimizing digital content.

Year 2

Only students who apply for the optional internship route will continue to the second year.

Option Modules

• Internship Year: Offers the opportunity to undertake a minimum of 36 weeks of experience in a relevant industry or self-employed option, developing individual competencies and vocationally relevant performance skills through practical experience.

Study and Assessment

• Full-time: 20% lectures, seminars, or similar; 0% placement; 80% independent study.
• Full-time: 100% coursework; 0% practical; 0% examination.

Placements

Students who choose to complete an optional internship year will be required to pay an additional fee. The internship year fee is estimated at £1,850 for all students.

Entry Requirements

• A UK honors degree – at least a 2:2 – or the international equivalent.
• Significant relevant professional experience, with accompanying references and/or professional qualifications, for those without a degree.
• English Language Requirements: IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.

Fees and Funding

• UK and Channel Island students: Full-time fee: £11,500 per year.
• EU and non-EU international students: Full-time fee: £22,500 per year.
• Self-funding international students: May be eligible for the International Scholarship worth £5,000 off the tuition fees, making the fee £17,500.
• Additional costs: Optional estimate for placement costs: £1,850; professional costs for Chartered Institute of Marketing membership; other costs for books, printing, and a laptop.

Careers Support and Prospects

• 93.7% of UK-domiciled, full-time, postgraduate taught graduates are employed or in further study 15 months after graduation.
• The program prepares students for a variety of career opportunities, including agency or in-house marketing roles, with skills suited to account or communications executive or manager.
• Former graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to FMCG, in roles including Global Digital Marketing Specialist, Media Executive, Managing Director, Director of Client Services, Consultant to the CEO, and Assistant Media Scheduler.