Program Overview

BA (Hons) Marketing (Foundation Year)

The BA (Hons) Marketing (Foundation Year) is designed to provide students with a comprehensive introduction to the field of marketing, preparing them for further study in this area. This foundation year is ideal for students who do not meet the standard entry requirements for the full degree course.

Course Overview

A foundation year provides the perfect environment to advance academic abilities before continuing on to the full degree course. Key skills and knowledge gained during the year give students an excellent grounding and a wide exposure to a range of subjects within the triple-accredited business school.

Features and Benefits

• Funding support: Students can apply for student finance (e.g., tuition fee loan, student loan, and student maintenance grant) in the same way as other students.
• Triple accredited: The business school holds the globally recognized trio of accreditations from EQUIS, AACSB, and AMBA, placing it among the best business schools in the world.
• Adapt to life at university: Develop study skills and get to know the campus and lecturers during the foundation year.
• Enhance employability: Through activities including internships, volunteering, or learning a new language. With the award-winning ‘Rise at Manchester Met’ programme, students can gain extra academic credits towards their degree.
• Supporting students in person and online: Student support initiatives include drop-in sessions, lecture recordings, and dedicated support, both on and offline.
• Regular industry events: Attend guest talks and masterclasses from thought leaders in the industry and network with recruiting businesses.
• Progress to a degree course: After the foundation year, students can join one of the marketing, brand, and advertising degree courses. Develop skills further and choose an optional industry placement or year studying abroad.

Year 1

Students will study eight 15-credit units. The following list of units is indicative and may be subject to change.

Core Modules

• Study Skills: Develop skills, understanding, and attributes to bridge the gap from foundation year to the undergraduate degree programme.
• Business Intelligence: Introduce students to the vital role that data analysis plays in modern organisations and equip them with related fundamental skills.
• Fundamentals of Marketing: Introduce students to the fundamentals of marketing, including marketing orientation and practice, the marketing environment, marketing research, and marketing applications of consumer psychology and behaviour.
• Finance for Business: Introduce students to the theories and concepts of finance in a business environment.
• Business Economics: Provide an applied introduction to key theoretical aspects of microeconomics and macroeconomics through a range of case studies, policy debates, and application to topical issues.
• Introduction to Management: Introduce students to the importance of creativity and responsible management in business decision-making, before outlining business strategy.
• Understanding and Managing People: Enable students to appreciate introductory topics related to understanding and managing people at work.
• Customer Service Management: Focus on the challenges and strategies for managing customer service, particularly in the economic sectors of events, hospitality, sport, and tourism.

Study and Assessment

• Study: Year 1 - 25% lectures, seminars, or similar; 75% independent study.
• Assessment: Year 1 - 90% coursework; 10% examination.

Placements

If students progress onto a full degree course, they will have the opportunity to do a placement, study, or work abroad in Year 3 of their degree.

Entry Requirements

These typical entry requirements may be subject to change for the 2026/27 academic year.

• Typical offer: 72-80 UCAS tariff points.
• IELTS score: 5.5 overall with no individual element below 5.5.
• UK students:
  • Level 3 qualifications: 72-80 UCAS tariff points.
  • A levels: e.g., BC-BB or DDD-CDD.
  • Pearson BTEC National Extended Diploma: MMP.
  • Pass Access to HE Diploma: with a minimum of 74 Tariff points.
  • T Levels: We welcome applications from students undertaking T Level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Pass as a condition of offer.
• International students:
  • IB Diploma: with minimum 24 points overall or 72-80 UCAS Tariff points from Higher Level.
  • IELTS: 5.5 overall with no individual element below 5.5.

Fees and Funding

Tuition fees for the 2026/27 academic year are still being finalized for all courses.

Careers Support and Prospects

• Employed or in further study: 88.7% of UK-domiciled, full-time, first-degree graduates are employed or in further study 15 months after graduation.
• Explore options and build sought-after skills: Through the Careers Service, students will be supported and encouraged to get ready for further study or working life, including starting their own business.

Taught by Experts

BA (Hons) Marketing (Foundation Year) is part of the Department of Marketing, International Business, and Tourism at Manchester Met. Discover more about the department and who students will be working with if they choose to study this course.

Related Courses

• BA (Hons) Marketing
• BA (Hons) Business and Marketing
• BA (Hons) Advertising and Brand Communications

Disclaimers

• Programme review: Our programmes undergo an annual review and major review (normally at 6-year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology.
• Important notice: This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up-to-date information for your chosen course of study.
• Confirmation of regulator: The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.