Program Overview

BSc (Hons) Sports Marketing Management

The BSc (Hons) Sports Marketing Management degree at Manchester Metropolitan University is designed to equip students with the understanding and skills needed for a career in the sport, recreation, and leisure industries. By integrating management theory with practical application, this course prepares students to lead in sport, recreation, and leisure.

Course Overview

The course starts with an introduction to the sports marketing industry in the first year. In the second year, students build on their foundational skills with a focus on enterprise, data collection and analysis, digital skills, and AI and decision-making. In the final year, students apply their learnings with core modules such as 'End to End Campaign Planning' and 'Global Sports Sponsorship and Branding'.

Features and Benefits

• Triple accredited – the business school holds the globally recognised trio of accreditations from EQUIS, AACSB, and AMBA, placing it among the best business schools in the world.
• Enhance your employability – through activities including internships, volunteering, or learning a new language.
• Study your Way – enrol on the three-year course and then decide if a placement or overseas study is right for you once you have started your studies.
• Enhancing the student experience – the Institute of Sport brings together sport-related education to deliver a world-leading curriculum.

Accreditations, Awards, and Endorsements

• Association to Advance Collegiate Schools of Business (AACSB) accreditation
• Business School Impact System (BSIS) scheme
• EFMD Quality Improvement System (EQUIS) accreditation
• Teaching Excellence Framework (TEF) gold status
• National Student Survey 2025 (NSS) – 96.2% of students were positive about teaching staff being good at explaining things

Year 1

Students will study three 30-credit modules and two 15-credit modules during this year. Core modules include:

• Sport Events and Operations
• Sport Business And Marketing Management
• Developing Professional Skills
• Global Sports
• Introduction to Digital Marketing and Social Media

Year 2

Students will study three 30-credit modules and two 15-credit modules this year. Four of these modules are core, and one is optional. Core modules include:

• Brand Management For Sports Marketing
• Research and Analysis in Sport
• Applied Professional Skills
• Contemporary Issues in Sports Business

Year 3

Students will study three 30-credit modules (two core and one optional) and two 15-credit modules. Core modules include:

• Independent Project
• Digital End-to-End Campaign Management for Sports
• Enhancing Professional Skills
• Global Sports Sponsorship

Study and Assessment

• Learning:
  • Year 1: 25% scheduled, 75% independent study
  • Year 2: 25% scheduled, 75% independent study
  • Year 3: 20% scheduled, 80% independent study
• Assessment:
  • Year 1: 100% coursework
  • Year 2: 100% coursework
  • Year 3: 100% coursework

Placements

The university has developed a wide network of industry partners for potential destinations for industry placements. Students can spend their third year gaining skills and experience with an organisation.

Study Abroad

Instead of a placement, students have the opportunity to spend up to a year overseas, studying with one of the university's partner institutions across Europe or beyond.

Entry Requirements

• Typical offer: 104-112 UCAS tariff points
• IELTS score: 6.0 overall with no individual element below 5.5
• UK students:
  • Level 3 qualifications: 104-112 UCAS tariff points
  • Level 2 qualifications: GCSE grade C/4 in English Language and Mathematics
• International students:
  • IB Diploma with minimum 26 points overall or 104 UCAS Tariff points from Higher Level
  • IELTS: 6.0 overall with no individual element below 5.5

Fees and Funding

Tuition fees for the 2026/27 academic year are still being finalised.

Careers Support and Prospects

• Employed or in further study: 88.7% of UK-domiciled, full-time, first-degree graduates
• Graduate Outcomes survey 2021/22 leavers, HESA data
• The university provides careers support and opportunities to meet employers and prepare for interviews
• Alumni have secured roles with major sports organisations and beyond

Related Courses

• BSc (Hons) Sports Business Management
• BA (Hons) Marketing
• BA (Hons) Business Management

Disclaimers

• Programme review: The university's programmes undergo annual and major reviews to ensure an up-to-date curriculum
• Important notice: The online prospectus provides an overview of the university's programmes and is regularly updated
• Confirmation of regulator: The Manchester Metropolitan University is regulated by the Office for Students (OfS)