Program Overview

Digital Marketer Degree Apprenticeship

The Digital Marketer Degree Apprenticeship is a forward-thinking programme designed to equip graduates with the skills, knowledge, and behaviours to lead on the creation and execution of digital marketing strategy. Developed with leading employers, this programme enables apprentices to recognise and respond to business opportunities and customer requirements through a range of digital channels.

Programme Overview

• The programme is taught over four years in state-of-the-art facilities on the Manchester Metropolitan University campus in central Manchester.
• Apprentices will be taught in University for approximately 24 days per year, with two sets of two-day blocks per 15-credit unit, and additional online support, as well as independent study assignments.
• A skills coach at the University and a workplace supervisor undertake regular progress reviews and support apprentices in their work and studies.

Programme Content

The curriculum covers the key principles of marketing, web technology, and consumer behaviour. The programme is divided into four years, with the following units:

Year One

• Principles of Digital-first Marketing
• Platform Essentials
• Introduction to Digital Communications
• Introduction to Digital Marketing Analytics
• Platform and Channel Practice
• Introduction to User Experience

Year Two

• Principles of e-Commerce
• Understanding Customer Engagement
• Digital Human and Audiences
• Key Issues in the Digital Environment
• Audience Acquisition
• Managing Social Media Practice

Year Three

• Managing Digital Brands
• Content Marketing
• Measurement and Performance of Digital Marketing
• Conversion Marketing
• Digital Value Proposition Design
• Digital Communications Strategy

Year Four

• Digital Business Model Design
• Digital Communications Campaign Management
• End-Point Assessment and Synoptic Project

Qualifications Awarded

All successful graduates are awarded a BSc Digital Marketing degree from Manchester Metropolitan University, as well as a Level 6 degree apprenticeship. Graduates can apply for Associate membership of the Chartered Institute of Marketing or Institute of Direct and Digital Marketing.

Entry Requirements

Applicants can be existing employees looking to develop their careers or new recruits aiming to get working life off to a flying start. They must:

• be 18 or older
• have the right of abode and right to work in the UK to qualify for funding
• meet programme entry requirements
• have a minimum of 104 UCAS points at A-level (grades BCC) or an equivalent (for example, BTEC DMM)

Funding

Degree apprenticeships are paid for by employers, not apprentices. Employers with a payroll of more than £3 million can use their apprenticeship levy contributions to pay for places on apprenticeship programmes. Any business with a payroll below £3 million is eligible for government funding that will cover at least 95% of the cost of an apprenticeship programme.

Career Opportunities

This programme is perfect for those already in a digital marketing role or people looking to start an exciting new career in this dynamic profession, including:

• Digital Marketing Executive or Content Marketing Executive
• Social Media Manager or Digital Marketing Account Manager
• Search Engine Optimisation Specialist
• Digital Marketing Strategist/Analyst

About Manchester Metropolitan University

Manchester Metropolitan University is a leading provider of degree apprenticeships, named Digital Apprenticeship Provider of the Year at the AAC Apprenticeship Awards 2023. The University offers a range of degree apprenticeships, providing employers with the opportunity to develop their future talent and apprentices with the chance to gain a degree while working.