Program Overview

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Business and Digital Marketing Management BA(Hons)

Overview

The Business and Digital Marketing Management BA(Hons) course provides students with the opportunity to develop digital marketing expertise alongside business management skills. The course covers the core principles of business and marketing, including organisational management, consumer behavior, and marketing strategies. Students will also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.

How to Learn

The course is delivered through a combination of lectures, workshops, seminars, and group work sessions. The teaching approach is practical and application-based, with a focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.

Course Structure

The course is structured over three years, with an optional one-year work placement after the second year. The course covers a range of subjects, including:

• Digital Marketing in the Contemporary World
• Managing People
• Services Marketing
• Strategy and Business Transformation
• Marketing and Society
• Principles of Marketing

Core Modules

The course includes a range of core modules, including:

Year 1

• Marketing in Practice
• Global Business Management
• Introduction to Digital Marketing Communications
• Organisational Behaviour
• Marketing and Society
• Principles of Marketing

Year 2

• The Marketing Researcher
• Business and Societal Impact
• Applied Project Management
• Consumers and Consumption
• Social Media Marketing
• People Management

Year 3

• The Marketing Professional
• Strategic Marketing Planning
• Responsible Business
• Digital Campaigns and Communications

Option Modules

Students can choose from a range of option modules, including:

• Undergraduate Dissertation
• Human Resource Development
• Business and Climate Change
• Ethical Leadership
• Business and the Entrepreneur

Placements

The course offers an optional one-year work placement after the second year, in the UK or abroad. The Placement Office works with national and international employers to provide excellent work experience opportunities.

Career Opportunities

Graduates from this course have gone on to work in a range of roles, including digital marketing executive, account manager, PR executive, marketing coordinator, and social media marketing executive.

Fees and Finance

The maximum fees for UK-based students on undergraduate courses in 2025/26 will be £9,535 per year for full-time students. Tuition fees will cover the cost of study at the University, as well as charges for registration, tuition, supervision, and examinations.

Accreditations and Professional Links

The course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM). The University of Huddersfield is also an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.

Student Support

The University of Huddersfield provides a range of support services for students, including careers advice, student finance, and academic support.

Research Excellence

The University of Huddersfield is recognized for its research excellence, with three-quarters of its research being world-leading and internationally excellent. The University is also in the top 50 UK universities for Research Power.

Further Study

Graduates from this course may be eligible to progress to a postgraduate course, subject to meeting the relevant entry requirements. The University of Huddersfield also offers a range of postgraduate courses, including Master's and PhD programs.

Important Information

The University of Huddersfield reserves the right to make changes to its courses, including changes to option modules, tuition fees, and course structure. Students will be notified of any changes and will be supported through the transition process.

Changes to Courses

The University of Huddersfield may make changes to its courses, including changes to option modules, tuition fees, and course structure. Students will be notified of any changes and will be supported through the transition process.

Student Protection Plan

The University of Huddersfield has a student protection plan in place, which outlines the procedures for managing changes to courses, including the discontinuation or suspension of courses. The plan ensures that students are protected and supported in the event of any changes.

Terms and Conditions

When enrolling as a student at the University of Huddersfield, students will be required to agree to the University's terms and conditions, including the Handbook of Regulations and associated policies.

Office for Students

The Office for Students (OfS) is the principal regulator for the University of Huddersfield.

University of Huddersfield

The University of Huddersfield is a member of Yorkshire Universities and is accredited by AACSB International—The Association to Advance Collegiate Schools of Business. The University is also recognized for its research excellence and is in the top 50 UK universities for Research Power.

Contact

For more information about the Business and Digital Marketing Management BA(Hons) course, please contact the University of Huddersfield.

Disclaimer

The information provided is accurate at the time of publication and is subject to change. The University of Huddersfield reserves the right to make changes to its courses, including changes to option modules, tuition fees, and course structure.

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Visit the University of Huddersfield website for more information about the Business and Digital Marketing Management BA(Hons) course and other undergraduate and postgraduate programs.

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