Program Overview

Overview

The Fashion Marketing MA is part of the School of Art and Humanities MA Art & Design Suite, an innovative approach to postgraduate taught education that brings together disciplines from across art and design to produce a collaborative programme of courses that foreground the shared practices, processes and values of art and design in the 21st century.

This course will enable you to critically appraise the importance of social, technological and cultural dimensions of fashion marketing as applied to your personal practice and that of others. You will develop advanced knowledge and understanding of communication strategies to build compelling experiences in the creation of products and services for customers.

The aim of this course is:

• To enable you to evidence awareness and relevance of your practice in relation to professional standards in fashion marketing.
• To develop innovative and imaginative approaches to the principles and processes critical to commercial and creative fashion marketing strategies.
• To experiment, expand and encourage progressive thinking in sustainable practices to meet future fashion industry opportunities and customer demands.
• To support the realisation of a major project that combines knowledge of advanced ideation and the application of creative, aesthetic, technical and analytical skills appropriate to the fashion and textiles discipline.
• Encourage confidence in your academic and creative potential through reflective practice and concept generation, mastering and challenging core fashion and textile knowledge and understanding through interweaving new concepts, materials and technologies.

This course will enable you to position yourself as an innovator and creative in both the niche and mass markets of the global fashion design and retail industry. You will achieve this by developing expertise in sustainable and ethical approaches to creative design, material futures and fashion promotion.

Key Information

Entry Requirements

Entry requirements for this course are normally:

• An Honours degree (2:2 or above) in a relevant subject or an equivalent professional qualification.
• Alternative qualifications and/or significant experience may be accepted, subject to approval.
• International students with qualifications in 'creative' or 'practice' subjects should submit a digital portfolio (pdf) of work with their application.
• All suitably qualified applicants are normally invited in for an informal chat with a portfolio or considered for admittance under alternative arrangements.

If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent.

Start Dates

• 22 September 2025
• 12 January 2026

Duration

1 year full-time

Course Detail

• Modules
  • Research Methods and Project Proposal
  • Creative Innovation and Entrepreneurship
  • Creative Studio
  • Professional Practice Fashion and Textiles
  • Telling The Story Major Project
• Teaching and Assessment
  • The course is delivered through a combination of lectures, seminars, practical workshops, tutorials and a programme of design projects.
  • Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
  • Feedback (usually written) is normally provided on all coursework submissions within three term time weeks – unless the submission was made towards the end of the session in which case feedback would be available on request after the formal publication of results.

What Can I Research?

Research plays an important role in informing all our teaching and learning activities. Through research our staff remain up-to-date with the latest developments in their field, which means you have the opportunity to benefit and develop knowledge and skills that are current and highly relevant.

For more information, visit the Centre for Cultural Ecologies in Art, Design and Architecture (CEADA).

Facilities

The University offers a range of facilities to support your studies, including:

• Mac Studio in the Barbara Hepworth Building
• Photography studios
• Canalside view of the Barbara Hepworth Building
• Inside the Barbara Hepworth Building
• Student in the library
• Students using our group work facilities

Fees and Finance

• Tuition Fees - full-time: In 2025/26 the full-time tuition fee for UK postgraduate students on this course will be £8,900 (Band 2).
• Materials: You will need to cover the cost of some printing of your work during the course. You will also need to supply your own materials for some aspects of your studies, which may include sketchbooks, general art materials, and some specialist materials and tools for the Major Project. The cost of these items in recent years has been approximately £500.
• Scholarships: The University offers a range of scholarships and bursaries.

Career Support

We know you’re coming to university to study on your chosen subject, meet new people and broaden your horizons. However, we also help you to focus on life after you have graduated to ensure that your hard work pays off and you achieve your ambition.

So while you’re here (and even after you graduate) the Careers and Employability Service, and the University Enterprise Team, offer professional help, support and guidance, including industry-supported workshops, careers fairs and one-to-one guidance sessions.

Further Study

Following successful completion of your Master’s course, there are opportunities to progress onto research study such as a PhD.

Research Excellence

Our researchers carry out work that makes a real difference to people's lives:

• We are in the top 50 UK universities for Research Power.
• Three quarters of all our research is world leading and internationally excellent.
• Over 60% of our research environment was classified as world leading and internationally excellent, especially in Music, Biological Sciences, Architecture and Built Environment, Social Work and Social Policy, History and Communication and Media Studies.

Student Support

At the University of Huddersfield, you'll find support networks and services to help you get ahead in your studies and social life. Whether you study at undergraduate or postgraduate level, you'll soon discover that you're never far away from our dedicated staff and resources to help you to navigate through your personal student journey.