Program Overview

Overview

The Global Marketing (Top-up) BA(Hons) program is designed for students who have already studied marketing and business. This one-year top-up course aims to help students gain the skills and knowledge to compete on a global scale in the field of marketing.

Key Information

• Start date: 22 September 2025
• Duration: 1 year full-time
• Places available: 50 (subject to change)

Entry Requirements

• Normally, one of the following:
  • HND or equivalent program which includes an introduction to Business and Marketing
  • Foundation degree or 120 ECTS
• If the first language is not English, students will need to meet the minimum requirements of an English Language qualification, with a minimum IELTS score of 6.0 overall and no element lower than 5.5, or equivalent.

Course Detail

Year 1

• Core modules:
  • International Marketing: Develops understanding of marketing theory and principles within the international or global business arena.
  • Managing Across Cultures: Explores how culture affects business and management, enabling students to compare cultures systematically.
  • Strategy in Context: Provides an understanding of how organizations develop their strategies in relation to different aspects of their environment.
  • International Business: Considers the fundamental issue of competitiveness and helps students consider strategic business responses to globalization.
• Option modules (choose from a list which may include):
  • Marketing Undergraduate Dissertation: An in-depth piece of academic research on a subject of the student's choice relating to global marketing.
  • Marketing for Small Business: Combines themes of marketing, entrepreneurship, and small business management.
  • Strategic Retailing: Investigates various elements included in retail strategy.
  • Environmental Management: Equips students with tools and techniques for managing environmental performance.
  • E-Commerce: Organizes and executes business activities and specific transactions on electronic platforms.
  • Digital Campaigns and Communications: Develops and integrates knowledge of concepts, theories, and practices associated with digital marketing.

Teaching and Assessment

• On average, 17% of study time is spent with tutors in lectures, seminars, workshops, etc.
• Study and assessments are based on the choice of modules.
• Feedback is normally provided on all coursework submissions within three term-time weeks.

Career Support

• The University offers professional help, support, and guidance, including industry-supported workshops, careers fairs, and one-to-one guidance sessions.
• The Careers and Employability Service helps students focus on life after graduation to ensure they achieve their ambitions.

Fees and Finance

• Tuition Fees for full-time UK-based students in 2025/26: £9,535 per year (subject to parliamentary approval).
• Tuition fees cover the cost of study at the University, including registration, tuition, supervision, and examinations.

Accreditations and Professional Links

• Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.
• Less than 6% of business schools worldwide have obtained this prestigious accreditation.

Research Excellence

• The University of Huddersfield has been rated Gold in all three aspects of the Teaching Excellence Framework (TEF) 2023.
• Three-quarters of all research is world-leading and internationally excellent.
• Over 60% of the research environment was classified as world-leading and internationally excellent.

Student Support

• The University offers support networks and services to help students get ahead in their studies and social life.
• Support includes academic guidance, counseling, and career advice.

Global Professional Award

• The University offers the Global Professional Award (GPA) alongside the degree, which helps students gain valuable qualities and experiences that could help them get the career they want.
• The GPA certificate is awarded upon completion, alongside the specialist subject skills and knowledge gained as part of the degree.