Program Overview

Overview

The Marketing (Professional Practice) MSc course is specifically designed for international students, providing them with practical work-based experiential learning. The course is 18 months long, including a 6-month placement opportunity, allowing students to apply the skills and techniques developed throughout the Master's degree within a UK environment.

Key Information

Entry Requirements

• An Honours degree (2:1 or above) or equivalent professional qualification, in a related subject such as Business Studies, Marketing, Management, Accountancy, or Economics.
• Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
• If the first language is not English, students will need to meet the minimum requirements of an English Language qualification, with a minimum IELTS score of 7.0 overall and no element lower than 6.5.

Start Dates

• 22 September 2025
• 12 January 2026
• 18 May 2026

Duration

• 18 months with placement

Course Detail

Core Modules

Strategic Marketing Management

This module emphasizes a market-oriented, customer-driven approach to planning and implementing marketing strategies that help achieve organizational goals. Students will develop knowledge and skills to undertake strategic analysis of any given market and create, adapt, and implement marketing strategies.

Contemporary Consumer Engagement

This module focuses on marketing communications, with an emphasis on how organizations can leverage an understanding of consumer behavior to engage, influence, and communicate with consumers effectively both online and offline.

The Global Professional

This module fosters transferable skills fundamental to global employability, guiding professional and personal development through the application of key Intercultural Effectiveness skills and mindsets.

Option Modules

Choose from a list that may include:

• Productivity Improvement
• Leading Managing and Developing People
• Artificial Intelligence and Mobility
• Strategic Management
• The Circular Economy and Responsible Resource Management
• International Finance
• Reward Management
• Humanitarian Challenges
• Managing Employee Relations
• Emotional Intelligence for the Effective Leader
• Global Business and Human Rights
• The Curious Mindset
• Managing Sustainable Challenges
• Principles of Finance
• Digital Marketing Strategy
• New Venture Creation
• Leadership Power & Ethics
• Project Management

Final Project

An opportunity to pursue an area of interest or passion through one of three routes: Research Route, Consultancy Route, or Entrepreneurship Route (subject to tutor approval).

Placements

This course offers the chance to undertake a 6-month placement at the end of the taught element, providing valuable work experience and enhancing employability.

Facilities

The University of Huddersfield provides state-of-the-art facilities, including computer labs and lecture theaters, to support student learning and development.

Fees and Finance

• Tuition fees for international students are available on the University's International Fees and Finance pages.
• For more information about fees and finance, please contact the Student Finance Office.

Career Support

The University offers personalized guidance and support to help students achieve their career goals, including help with finding placement opportunities, interview skills, and preparing CVs and covering letters.

Research Excellence

The University of Huddersfield is recognized for its research excellence, with three-quarters of its research being world-leading and internationally excellent. The University's guiding vision is to conduct research that promotes excellence in management thought, innovation, and application.

Student Support

The University provides a range of support services to help students thrive, including academic support, career guidance, and personal development opportunities.

Accreditations & Professional Links

The University of Huddersfield is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business. The Marketing MSc degree also offers exemptions from The Chartered Institute of Marketing (CIM).