Program Overview

Overview

The Marketing MSc course emphasizes applied critical thinking and analysis, equipping students with the necessary skills to thrive in a career in marketing. This course is designed to enhance knowledge and understanding of marketing, making it relevant for those who have already studied marketing or are new to the field.

Key Information

Entry Requirements

• An Honours degree (2:2 or above) in any subject or equivalent professional qualification.
• Applicants with other appropriate professional qualifications and/or experience will be considered on an individual basis.
• If the first language is not English, students will need to meet the minimum requirements of an English Language qualification, with a minimum IELTS score of 6.0 overall and no element lower than 5.5, or equivalent.

Start Dates

• 22 September 2025
• 12 January 2026
• 18 May 2026

Duration

• 1 year full-time

Course Detail

Core Modules

• Strategic Marketing Management: This module emphasizes a market-oriented, customer-driven approach to planning and implementing marketing strategies that help achieve organizational goals.
• Contemporary Consumer Engagement: This module focuses on marketing communications, with an emphasis on how organizations can leverage an understanding of consumer behavior to engage, influence, and communicate with consumers effectively both online and offline.
• The Global Professional: This module fosters transferable skills fundamental to global employability, including intercultural awareness and responsiveness.

Option Modules

• Productivity Improvement
• Leading Managing and Developing People
• Artificial Intelligence and Mobility
• Strategic Management
• The Circular Economy and Responsible Resource Management
• International Finance
• Reward Management
• Humanitarian Challenges
• Managing Employee Relations
• Emotional Intelligence for the Effective Leader
• Global Business and Human Rights
• The Curious Mindset
• Managing Sustainable Challenges
• Principles of Finance
• Digital Marketing Strategy
• New Venture Creation
• Leadership Power & Ethics
• Project Management

Final Project

Students have the opportunity to pursue an area that interests them or which they are passionate about through their choice of project, with options including:

• Research Route: Involves conducting an individual research project.
• Consultancy Route: Involves a group consultancy project where students work with a real client.
• Entrepreneurship Route: Involves launching a venture, with supervision and support.

Fees and Finance

• The full-time tuition fee for UK postgraduate students on this course for 2025/26 is £9,900 (Band 3).
• Tuition fees for UK students cover the cost of study at the University.
• For more information about funding, fees, and finance for UK students, please see the University's Fees and Finance page.

Career Support and Accreditations

• The University of Huddersfield has connections with professional bodies, including The Chartered Institute of Marketing (CIM), offering exemptions to students.
• Huddersfield Business School is an accredited member of AACSB International—The Association to Advance Collegiate Schools of Business.
• Career support is available, with previous graduates going on to work in various roles such as Advertising Account Executive, SEO Specialist, Market Researcher, Digital Marketer, PPC Specialist, Social Media Manager, Product Manager, UX Designer, and Web Content Manager.