Program Overview

Introduction to the University of Kent

The University of Kent is a leading research university that offers a wide range of academic programs, including undergraduate and postgraduate courses. The university is committed to providing a world-class education and has a strong focus on research, innovation, and employability.

Digital Marketing and Analytics MSc

The Digital Marketing and Analytics MSc is a postgraduate course that aims to equip students with the knowledge and skills required to succeed in the digital marketing landscape. The course covers a range of topics, including digital marketing communications, social media design, digital marketing strategy, and online consumer behavior.

Course Structure

The course is designed to provide students with a comprehensive understanding of digital marketing and analytics. The course structure includes:

• Stage 1: Compulsory modules, including Digital Marketing Communications, Social Media Design, Digital Marketing Strategy and Online Consumer, Social Media Marketing and Web Analytics, Applied Data-driven Marketing Analytics, Customer Insights, and Emerging Issues in Contemporary Marketing.
• Stage 2: Optional modules, including The Digital Marketing Challenge and The Professional Placement/Internship.

Entry Requirements

The entry requirements for the Digital Marketing and Analytics MSc include:

• A minimum of a second-class UK degree, or an equivalent internationally recognized qualification.
• All applicants are considered on an individual basis, and those without an honors degree may also be considered on the basis of work experience, professional qualifications, and the relevance of the program to their current professional role.

Fees and Funding

The tuition fees for the Digital Marketing and Analytics MSc are:

• UK: £15,000
• EU: £24,700
• International: £24,700

Career Prospects

Graduates of the Digital Marketing and Analytics MSc can expect to find employment in a range of industries, including digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media. Companies that have employed graduates of the program include Hitachi, Press Group, European Green, and Sparta Global.

Research

The University of Kent is a leading research university, and the Digital Marketing and Analytics MSc is designed to provide students with a comprehensive understanding of the latest research and developments in the field. The course is taught by experienced academics who are leaders in their field and have a strong research focus.

Facilities and Resources

The University of Kent has a range of facilities and resources available to support students, including state-of-the-art computer labs, libraries, and study spaces. The university also has a range of support services, including careers advice, academic support, and student counseling.

Location

The University of Kent is located in Canterbury, Kent, which is a historic city with a range of cultural and recreational activities. The university is also close to London, which provides access to a range of job opportunities and cultural attractions.

Conclusion

The Digital Marketing and Analytics MSc at the University of Kent is a comprehensive postgraduate course that provides students with the knowledge and skills required to succeed in the digital marketing landscape. The course has a strong focus on research, innovation, and employability, and graduates can expect to find employment in a range of industries. The university has a range of facilities and resources available to support students, and the location provides access to a range of cultural and recreational activities.