Program Overview

Introduction to the University of Kent

The University of Kent is a leading research university located in the United Kingdom. It offers a wide range of undergraduate and postgraduate programs, including the MSc in Digital Marketing and Analytics with Placement.

Overview of the MSc in Digital Marketing and Analytics with Placement

The MSc in Digital Marketing and Analytics with Placement is a two-year program designed to provide students with advanced knowledge and skills in digital marketing and analytics. The program includes a placement year, which gives students the opportunity to gain practical experience in the industry.

Key Features of the Program

• The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the European Quality Improvement System (EQUIS), and the Association of MBAs (AMBA).
• It includes a range of compulsory and optional modules, such as Digital Marketing Communications, Social Media Design, Digital Marketing Strategy and Online Consumer, and Applied Data-driven Marketing Analytics.
• Students have the opportunity to take part in a professional placement or internship, which can be undertaken in the UK or overseas.
• The program is designed to provide students with the knowledge and skills needed to succeed in a career in digital marketing and analytics.

Entry Requirements

To be eligible for the program, students must have a minimum of a second-class UK degree, or an equivalent internationally recognized qualification. Students from a marketing, business, or management background are encouraged to apply, but other subject areas will also be considered.

English Language Requirements

Students must have a good level of English language, equivalent to B2 on the Common European Framework of Reference for Languages (CEFR). Examples of accepted English language qualifications include IELTS 6.0 with a minimum of 5.5 in each component, PTE Academic 63 with a minimum of 59 in each sub-test, and a degree from a UK university.

Course Structure

The program is divided into two stages. In Stage 1, students take all compulsory modules, which are designed to give them crucial skills and critical insights into digital marketing and analytics. In Stage 2, students take all compulsory modules and choose one of two capstone modules: The Digital Marketing Challenge or the Professional Placement/Internship.

Compulsory Modules

• Digital Marketing Communications
• Social Media Design
• Digital Marketing Strategy and Online Consumer
• Social Media Marketing and Web Analytics
• Applied Data-driven Marketing Analytics
• Customer Insights
• Emerging Issues in Contemporary Marketing

Optional Modules

• The Digital Marketing Challenge
• The Professional Placement/Internship

Teaching and Assessment

The program uses a variety of teaching methods, including lectures, small group seminars, group projects, presentations, expert speakers, company visits, and computer-based workshops. Assessment methods include written exams, essays, computational questions, reports, presentations, and projects.

Research

The University of Kent is a leading research university, and the MSc in Digital Marketing and Analytics with Placement is designed to provide students with the knowledge and skills needed to succeed in a career in digital marketing and analytics. The program is informed by the latest research in the field and is designed to provide students with a deep understanding of the subject matter.

Career Prospects

Graduates of the program have gone on to work in a range of industries, including digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, and search and social media. Companies that have employed graduates of the program include Hitachi, Press Group, European Green, and Sparta Global.

Fees and Funding

The tuition fees for the program are £15,000 for UK students and £24,700 for international students. The University of Kent offers a range of scholarships and funding opportunities to help students fund their studies.

Scholarships

The University of Kent offers a range of scholarships to help students fund their studies. These include the Chevening Scholarship, which is a UK Government scholarship that is available to international students.

Conclusion

The MSc in Digital Marketing and Analytics with Placement is a two-year program designed to provide students with advanced knowledge and skills in digital marketing and analytics. The program includes a placement year, which gives students the opportunity to gain practical experience in the industry. With its strong focus on marketing metrics and practical application, this program prepares students to excel in digital campaigns across various industries. The University of Kent is a leading research university, and the program is informed by the latest research in the field. Graduates of the program have gone on to work in a range of industries, and the University offers a range of scholarships and funding opportunities to help students fund their studies.