Program Overview

University Programs

The university offers a variety of programs across different fields, including:

• Business Management & Logistics
• Digital Marketing & Business Management
• Academic Diploma
• Digital Marketing & Business Management with Co-op
• Supply Chain & Operations Management
• Hospitality Management
• Hospitality Management with Co-op
• Healthcare
  • Healthcare Office Assistant
  • Dental Assistant
  • Veterinary Assistant
  • Pharmacy Assistant
  • Pharmacy Assistant with Practicum
  • Pharmacy Technician
• Agriculture and Sustainability
  • Aquaculture Technician
  • Sustainability & Renewable Energy
• Education & Social Services
  • Social Services & Community Support Worker
  • Early Childhood Education Assistant
  • Education Assistant
• Finance
  • Financial Office Assistant
  • Insurance Professional
• Information Technology
  • Cyber Security
• Legal
  • Immigration Assistant
• English Language Programs
  • English as a Second Language (ESL) Beginner
  • English as a Second Language (ESL) Pre-Intermediate
  • English as a Second Language (ESL) Intermediate
  • English as a Second Language (ESL) Upper-Intermediate
  • English as a Second Language (ESL) Advanced
  • English as a Second Language (ESL) Intensive
• Microcredentials
  • Discover Our Microcredentials

Program Details

Basics of Search Engine Optimization Certificate

The Basics of Search Engine Optimization Certificate is a 40-hour course designed to provide students with essential knowledge and hands-on experience in optimizing websites for search engines. The course introduces students to the evolution of search engines, the role of SEO in digital marketing, and core strategies such as keyword research, on-page and off-page optimization, and SEO analytics. Emphasis is placed on content development, user intent, and ethical SEO practices. Learning is reinforced through guided instruction, real-world projects, and applied exercises.

Career Opportunities

• Junior SEO Analyst
• Web Content Assistant

Topics Covered

• Search engine evolution and SEO fundamentals
• Keyword research and list building
• On-page and off-page optimization techniques
• SEO content development strategies
• Social media and SEO integration
• SEO analytics and ongoing maintenance
• Conducting client needs analysis

Schedule

The program has a duration of 40 hours and is offered in a distance education format with synchronous live virtual classes. The schedule includes evening and/or weekend classes with monthly intakes.

Why Excel Career College?

Practical, hands-on programs are designed to guide students every step of the way. Whether switching careers, upskilling, or starting fresh, Excel Career College helps students excel.