Program Overview

Programs

The university offers various programs, including:

• Business Management & Logistics
• Digital Marketing & Business Management
• Academic Diploma
• Digital Marketing & Business Management with Co-op
• Supply Chain & Operations Management
• Academic Diploma
• Hospitality Management
• Hospitality Management with Co-op
• Healthcare
• Healthcare Office Assistant
• Academic Diploma
• Dental Assistant
• Academic Certificate
• Veterinary Assistant
• Academic Diploma
• Pharmacy Assistant
• Academic Diploma
• Pharmacy Assistant with Practicum
• Academic Diploma
• Pharmacy Technician
• Academic Diploma
• Agriculture and Sustainability
• Aquaculture Technician
• Academic Diploma
• Sustainability & Renewable Energy
• Academic Certificate
• Education & Social Services
• Social Services & Community Support Worker
• Academic Diploma
• Early Childhood Education Assistant
• Academic Certificate
• Education Assistant
• Academic Certificate
• Finance
• Financial Office Assistant
• Academic Certificate
• Insurance Professional
• Academic Diploma
• Information Technology
• Cyber Security
• Academic Diploma
• Legal
• Immigration Assistant
• Academic Diploma
• English Language Programs
• English as a Second Language (ESL) Beginner
• English as a Second Language (ESL) Pre-Intermediate
• English as a Second Language (ESL) Intermediate
• English as a Second Language (ESL) Upper-Intermediate
• English as a Second Language (ESL) Advanced
• English as a Second Language (ESL) Intensive
• Microcredentials
• Discover Our Microcredentials

Program Details

Digital Marketing & Business Management Co-Op

The Digital Marketing & Business Management program prepares students for a career in business and marketing. Students will learn to plan, track, report, and control budgets and accounting, operate a business, and gain the fundamentals of project management. They will also learn the value of digital marketing.

Admission Requirements

Students are required to be 19 years of age prior to the start of the program or possess a high school diploma (or equivalent), and provide evidence of one of the following English proficiency requirements:

• Completion of grades 9-11, including English 10 with a grade of ‘C’ or higher from a country where English is one of the principal languages
• Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction
• Evidence of graduation from a language program with an established pathway/articulation agreement allowing direct entry (no further testing required) to a diploma or degree program at a public institution in Canada
• Provide verified results for one of the English language proficiency tests listed below:
  • International English Language Testing System (IELTS) Academic – Minimum overall score of 5.5
  • Test of English as a Foreign Language (TOEFL) IBT – Minimum overall score of 46
  • Canadian Academic English Language Assessment (CAEL) – Minimum overall score of 40
  • Canadian English Language Proficiency Index Program (CELPIP)
    • Listening 6, Speaking 6, Reading 5, and Writing 5
  • Duolingo English Test (DET) – Minimum overall score of 95
  • Pearson Test of English (PTE) Academic – Minimum overall score of 43
  • Cambridge English Qualifications: B2 First exam (FCE) - Minimum overall score of 160 or “C”
  • Cambridge Linguaskill – Minimum overall B2 level
  • LANGUAGECERT Academic – Minimum overall B2 level
  • The Michigan English Test (MET) – Minimum overall B2 level
  • iTEP Academic – Minimum overall score of 3.5
  • EIKEN – Minimum placement of Grade Pre-1

Courses

The program includes the following courses:

• Introduction to Technology
• Microsoft Office Word
• Microsoft Office Excel
• Communication Strategy for Business
• Business – Entrepreneurial
• Business – Math Essentials
• Business – Contract Law
• Business – Finance
• Business – Writing
• Bookkeeping and Accounting Essentials
• Human Resources Management
• Management of Information Systems
• Project Management
• Digital Marketing Systems
• Conventional Sales & Marketing
• Social Media Marketing
• Basics of Search Engine Optimization
• Strategic Design of Web
• Web Content Writing
• Market Research
• Career Strategies
• Co-op Placement

Program Structure

• Duration: 1 Year and 3 Months
• Format: Combined Delivery (both in-class and distance)
• Total program hours: 1,354
• Total weeks: 68
• Total duration: 1.3 years

Career Opportunities

Graduates of the Digital Marketing & Business Management Co-Op program can pursue careers as:

• Digital Marketing Assistant
• Social Media Creator
• Content Marketing
• Sales and Marketing Assistant

Frequently Asked Questions (FAQ)

• Do I need experience in business or marketing to join? No, you don’t need any prior experience. Our program covers everything from the basics to advanced skills, perfect for beginners.
• Are there payment plans or financial aid options? Yes, we offer payment plans for tuition fees, and there may be scholarships available. Some students may qualify for Student Aid BC Loans (domestic), as well as other funding options. Speak with our admissions team for details.
• What can I do after graduating? Specialists in advertising, marketing, and public relations who analyze, develop, and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments, and other organizations, and for performers, athletes, writers, and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary, and sports agents are included in this unit group.