Program Overview

Programs

The university offers a variety of programs, including:

• Business Management & Logistics
• Digital Marketing & Business Management
• Academic Diploma
• Digital Marketing & Business Management with Co-op
• Supply Chain & Operations Management
• Hospitality Management
• Healthcare Office Assistant
• Dental Assistant
• Veterinary Assistant
• Pharmacy Assistant
• Pharmacy Assistant with Practicum
• Pharmacy Technician
• Aquaculture Technician
• Sustainability & Renewable Energy
• Social Services & Community Support Worker
• Early Childhood Education Assistant
• Education Assistant
• Financial Office Assistant
• Insurance Professional
• Cyber Security
• Immigration Assistant
• English as a Second Language (ESL) Beginner
• English as a Second Language (ESL) Pre-Intermediate
• English as a Second Language (ESL) Intermediate
• English as a Second Language (ESL) Upper-Intermediate
• English as a Second Language (ESL) Advanced
• English as a Second Language (ESL) Intensive
• Microcredentials

Digital Marketing & Business Management

About the Program

The Digital Marketing & Business Management program prepares students for a career in business and marketing. Students will become more confident and equipped in understanding and managing public relations, websites, and e-commerce. They will be able to plan, track, report, and control budgets and accounting, operate a business, and gain the fundamentals of project management. They will also learn the value of digital marketing.

Career Opportunities

• Digital Marketing Assistant
• Social Media Creator
• Content Marketing
• Sales and Marketing Assistant

Courses

• Introduction to Technology
• Microsoft Office Word
• Microsoft Office Excel
• Communication Strategy for Business
• Business – Entrepreneurial
• Business – Math Essentials
• Business – Contract Law
• Business – Finance
• Business – Writing
• Bookkeeping and Accounting Essentials
• Human Resources Management
• Management of Information Systems
• Project Management
• Digital Marketing Systems
• Conventional Sales & Marketing
• Social Media Marketing
• Basics of Search Engine Optimization
• Strategic Design of Web
• Web Content Writing
• Market Research
• Career Strategies

Admission Requirements

Students are required to be 19 years of age prior to the start of the program or possess a high school diploma (or equivalent), and provide evidence of one of the following English proficiency requirements:

• Completion of grades 9-11, including English 10 with a grade of ‘C’ or higher from a country where English is one of the principal languages
• Completion of 2 years of full-time post-secondary education at an accredited institution where English is the language of instruction
• Evidence of graduation from a language program with an established pathway/articulation agreement allowing direct entry (no further testing required) to a diploma or degree program at a public institution in Canada
• Provide verified results for one of the English language proficiency tests listed below:
  • International English Language Testing System (IELTS) Academic – Minimum overall score of 5.5
  • Test of English as a Foreign Language (TOEFL) IBT – Minimum overall score of 46
  • Canadian Academic English Language Assessment (CAEL) – Minimum overall score of 40
  • Canadian English Language Proficiency Index Program (CELPIP)
    • Listening 6, Speaking 6, Reading 5, and Writing 5
  • Duolingo English Test (DET) – Minimum overall score of 95
  • Pearson Test of English (PTE) Academic – Minimum overall score of 43
  • Cambridge English Qualifications: B2 First exam (FCE) - Minimum overall score of 160 or “C”
  • Cambridge Linguaskill – Minimum overall B2 level
  • LANGUAGECERT Academic – Minimum overall B2 level
  • The Michigan English Test (MET) – Minimum overall B2 level
  • iTEP Academic – Minimum overall score of 3.5
  • EIKEN – Minimum placement of Grade Pre-1

Duration and Format

• Duration: 10.5 months
• Format: Combined delivery (both in-class and distance)
• Total program hours: 974
• Total weeks: 46

Frequently Asked Questions (FAQ)

• Do I need experience in business or marketing to join? No, you don’t need any prior experience. Our program covers everything from the basics to advanced skills, perfect for beginners.
• Are there payment plans or financial aid options? Yes, we offer payment plans for tuition fees, and there may be scholarships available. Some students may qualify for Student Aid BC Loans (domestic), as well as other funding options. Speak with our admissions team for details.
• What can I do after graduating? Co-ordinate, assign and review the work of clerks engaged in the following duties: word processing; record keeping and filing; operating telephones and switchboards; data entry; desktop publishing; and other activities involving general office and administrative skills. Establish work schedules and procedures and co-ordinate activities with other work units or departments. Resolve work-related problems and prepare and submit progress and other reports.