Program Overview

---

Overview

The Cross-Cultural Communication and International Marketing MA provides theoretical, research, and practical training in areas of international and intercultural communication and international marketing.

What You'll Learn

Through this Cross-Cultural Communication and International Marketing Master's, you'll:

• develop systemic understanding and critical awareness of international marketing theory
• apply theory to international case studies, markets, and issues
• measure market performance and consumer behavior
• develop knowledge of ethical issues and their implications in marketing

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

• Compulsory Modules:
  • Research Portfolio
  • Introduction to Intercultural Communication
  • International Marketing
  • Principles of Marketing
• Optional Modules:
  • The Social Psychology of Communication
  • Sociolinguistics
  • Professional Communication in Intercultural Settings
  • English in the World
  • Language and Social Interaction
  • Multimodal Communication
  • Multilingualism
  • International Brand Management
  • International Marketing Ethics
  • Marketing Analytics

How You'll Learn

Delivery and teaching methods

• In-person lectures
• In-person small group teaching
• In-person small group workshops
• Online lecture videos and activities
• Online interactive lessons

Your Development

Our Cross-Cultural Communication and International Marketing programme is designed to support your development over the course of the year.

• Semester 1 modules will give you a foundational knowledge of key areas in intercultural communication.
• Semester 2 modules will allow you to build on this.
• You will select specialist topics suited to your interests and future goals.

Your Future

Intercultural Communication Careers

The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language, and culture. The course will prepare you for work in international and intercultural environments.

• Communication is an essential aspect of the work in roles such as:
  • marketing and communications
  • communications consultants
  • human resources advisors
  • international recruitment
  • digital communications
  • translators and interpreters
  • social workers
  • international sales representatives
  • NGO staff
  • Study Abroad coordinators
  • teachers

Quality and Ranking

• 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
• 65% increase in research power since 2014 – Research Excellence Framework 2021
• Global Top 140 University – QS World University Rankings 2026
• Global Top 160 University - Times Higher Education World University Rankings 2025
• Top 125 for Social Sciences – Times Higher Education World University Rankings by Subject 2025
• Top 150 for Communication and Media Studies - QS World University Rankings by Subject 2025
• Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024

Facilities

As a student in the School of Education, Communication and Language Sciences, you'll have access to facilities and a growing collection of online resources, including:

• a well-stocked Education Resource Centre
• a language analysis lab
• a phonetics lab
• an audio-video lab
• a recording studio

Fees and Funding

Tuition Fees for 2026 Entry (per year)

• Qualification: MA Full-time: £11,400
• Qualification: MA Part-time: £5,700
• International students: Full-time: £25,900

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships.

Entry Requirements

Academic Entry Requirements

A 2:1 honors degree, or international equivalent, in the following disciplines:

• Anthropology
• Communication
• Ethnography
• Intercultural Communication
• International Relations
• Linguistics
• Philosophy
• Psychology
• Politics
• Social Anthropology
• Social Psychology
• Sociology
• TESOL
• Modern Foreign Languages
• Accounting
• E-Commerce
• Economics
• International Trade
• Management
• Marketing

English Language Requirements

Select your qualification: IELTS, Pearson, Duolingo English Test, TOEFL, Other

Admissions Policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University.

How to Apply

Before You Start

• Start Dates: The course starts in September.
• Closing Dates: There is no application closing date for this course.
• Deposit: If you are an international student or a student from the EU, EEA, or Switzerland and you need a visa to study in the UK, you must pay a deposit of £1,500.