Overview

The International Marketing MSc course at Newcastle University is designed to empower students with the professional knowledge, marketing expertise, strategic vision, global perspective, and technological acumen needed to navigate challenges and excel in the fast-evolving landscape of international marketing.

What You'll Learn

The course covers a comprehensive range of topics, including:

• Market strategy
• Consumer insights
• Global branding
• Cross-cultural communication
• Digital marketing
• Sustainable and ethical practices

Students will apply advanced marketing theories to real-world global business challenges and develop practical skills through expert-led teaching and industry engagement.

How You'll Learn

The course is modular, comprising 180 credits, with a combination of:

• Case study
• Dissertation
• Essay
• PC examination
• Portfolio
• Problem-solving exercises
• Report
• Research proposal
• Written examination
• Written exercise

Students will have access to support from academic staff, personal tutors, and research supervisors, as well as the University's Student Services Team.

Your Development

The course is designed to build professional skills, including:

• Market research and analysis
• Strategic marketing planning
• Brand management
• Cross-cultural communication
• Digital marketing

Students will also develop skills to address complex international marketing challenges, including cultural and ethical considerations.

Your Future

Graduates from this course have undertaken various roles, including:

• International marketing manager
• Global brand manager
• Consumer insights analyst
• Cross-cultural communications specialist
• Market research associate
• Channel development manager
• Key account manager
• Digital marketing executive
• Public relations strategist

The course prepares students for a wide range of careers with employers, such as:

• Royal Bank of Scotland
• Coca-Cola HBC
• Grolsch Brewery
• Nigel Wright Consultancy
• Johnson & Johnson
• Mitsubishi Motors Corporation
• Dongfeng Nissan

Quality and Ranking

Newcastle University is ranked:

• Global Top 160 University - Times Higher Education World University Rankings 2025
• Top 45 for Employability – QS Business Masters Rankings: Marketing 2026
• Top 70 for Master's in Marketing – QS Business Master's Rankings: Marketing 2026
• 42% of research is classified as 4* world-leading research – Research Excellence Framework 2021
• 65% increase in research power since 2014 – Research Excellence Framework 2021
• Global Top 140 University - QS World University Rankings 2026
• Global Top 160 University - Times Higher Education World University Rankings 2025
• Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024

Facilities

Newcastle University Business School is one of the largest Schools in the University, with over 4,000 students from over 85 countries. The School has two buildings – the Business School and the Frederick Douglass Centre – offering a range of purpose-built facilities, including:

• Computer clusters housing over 120 PCs, plus open IT spaces for laptops
• Seven large lecture theatres, plus a 750-seat auditorium – the largest in the University
• 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
• A dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
• Study pods, some with wall-mounted screens, and bookable rooms for working in groups or individually
• A contemporary café, refurbished in 2025
• Two dedicated hubs for employability support and events
• A Bloomberg lab with over 20 terminals, so you can experience a real trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
• A flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space

Fees and Funding

Tuition fees for 2026 entry (per year):

• Home students: £15,700
• International students: £30,800

The University offers a range of scholarships, including:

• Vice-Chancellor's automatic and merit-based scholarships
• Searchable postgraduate funding page

Entry Requirements

The entrance requirements for 2026 entry are:

• A 2:1 honours degree, or international equivalent, in any subject
• English Language requirements:
  • IELTS: 6.5 overall (with a minimum of 6.0 in all sub-skills)
  • Pearson: 62 overall (with a minimum of 59 in all sub-skills)
  • Duolingo English Test: 105 overall (with a minimum of 90 in all sub-skills)
  • TOEFL: 90 overall (with a minimum of 21 in all sub-skills)

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills, and experience into credits towards a qualification.

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Overview:

Newcastle University is a public research university located in Newcastle upon Tyne, England. It is known for its high-quality research and teaching, and its commitment to social justice and engagement.

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Services Offered:

The university offers a wide range of services to students, including: *

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Careers Service:

Provides guidance and support with career planning, job applications, and internships. *

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Library:

Offers extensive resources, including books, journals, databases, and study spaces. *

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Student Support:

Provides a variety of services to help students succeed, including academic support, counseling, and disability services. *

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Accommodation:

Offers a range of on-campus accommodation options, including halls of residence and self-catered apartments. *

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Sport:

Provides access to a variety of sports facilities and activities.

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Student Life and Campus Experience:

Newcastle University offers a vibrant and diverse campus experience. Students can get involved in a wide range of clubs and societies, attend events and lectures, and enjoy the city's nightlife and cultural attractions.

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Key Reasons to Study There:

High-quality research and teaching:

Newcastle University is consistently ranked highly in national and international league tables.

Strong focus on employability:

The university has a strong track record of preparing graduates for successful careers.

Vibrant and diverse campus community:

Students can enjoy a welcoming and supportive environment.

Excellent location:

Newcastle is a thriving city with a rich history and culture.

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Academic Programs:

Newcastle University offers a wide range of undergraduate and postgraduate programs across a variety of disciplines, including: *

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Science, Agriculture & Engineering

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Humanities & Social Sciences

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Medical Sciences

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Other:

• The university has a strong commitment to sustainability and social justice.
• It is home to a number of research centers and institutes, including the Centre for Ageing and Inequalities and the Centre for Data.
• Newcastle University is a member of the Russell Group, a group of 24 leading research-intensive universities in the UK.