Program Overview

Marketing BSc Honours

The Marketing BSc Honours degree at Newcastle University is designed to equip students with the technical skills and knowledge of a marketing professional. The course covers key topics such as strategic marketing, digital business, and consumer behavior, and includes modules enriched with live case studies and consultancy projects.

Course Overview

• The course is a 3-year full-time program.
• The UCAS code for the course is N500.
• The tuition fees for the 2026 entry are not yet confirmed for home students, and £25,750 for international students.

Quality and Ranking

• The course is ranked 14th in the UK in the Marketing category by The Complete University Guide 2026.
• Newcastle University is a Global Top 140 University according to the QS World University Rankings 2026.
• The university has seen a 65% increase in research power since 2014, according to the Research Excellence Framework 2021.
• 42% of the university's research is classified as 4* world-leading research, according to the Research Excellence Framework 2021.

Modules and Learning

The course comprises a flexible mix of compulsory and optional modules. In Stage 1, students take a series of compulsory modules that provide a thorough grounding in the principles of marketing, marketing channels, business management, and growth. In Stage 2, students study compulsory subjects such as research methods, strategic marketing, and consumer behavior, and choose optional modules that cover complementary topics. In Stage 3, students can produce a marketing dissertation or work on a consultancy project for a real-world client, and tailor their degree to suit their interests and career plans.

Opportunities

• The course offers a valuable year-long work placement, which can be undertaken in the UK or internationally.
• Students can also spend a year studying abroad as part of their degree.
• The course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), providing students with a shortcut to gaining professional qualifications.

Facilities and Environment

• The Business School is located in a landmark 24-acre hybrid city quarter, Newcastle Helix.
• The school has two buildings, the Business School and the Frederick Douglass Centre, which offer a range of purpose-built facilities, including computer clusters, lecture theatres, seminar and teaching spaces, and a dedicated Student Hub and Quiet Space.

Your Future

• The course equips students for a successful career on both the agency and client-side of marketing, advertising, and public relations.
• 73% of graduates from the 2018/19 cohort were in work or further study within 15 months of graduating.
• Recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager, and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft, and Nintendo.

Entry Requirements

• The typical offer for the course is AAB at A-Level, or 34 points in the International Baccalaureate.
• The university also considers other UK and international qualifications, and offers alternative routes for students from underrepresented backgrounds.

Tuition Fees and Scholarships

• The tuition fees for the 2026 entry are not yet confirmed for home students, and £25,750 for international students.
• The university offers a range of scholarships, including Vice-Chancellor's automatic and merit-based scholarships, to support EU and international students.