Program Overview

Program Overview

The BBA Hons Business Administration with specialisation in Marketing (Bahrain) is a four-year full-time program offered by the University of Strathclyde, Bahrain. The program is designed to provide students with a strong understanding of strategic marketing and business fundamentals required for success.

Key Facts

• Study mode and duration: 4 years full-time
• Location: Harbour Heights, Bahrain
• Start Date: September

Study with Us

The program allows students to study within the internationally-renowned Strathclyde Business School, which has an excellent reputation for teaching, research, and industry connections. Students will build confidence and entrepreneurial abilities while honing practical skills required for success in business. The program includes a Leadership Development Programme and enhances skills in decision-making, communication, negotiation, and strategic management.

Why this Course?

The course provides students with the opportunity to undertake a degree in Business Administration with a particular focus on marketing. Students will develop a strong understanding of strategic marketing through modules in consumer behaviour, digital marketing, brand management, retail, and service marketing. Graduates will also develop a strong understanding of business fundamentals required for success, including strategy, leadership, finance, and accounting.

What you'll Study

The program is structured over four years, with each year covering a range of modules aimed at developing knowledge and skills across various business and marketing subjects.

Year 1

• English Academic Skills
• Quantitative Methods
• Strategy and the Business Environment
• Accounting and Finance
• Economics
• HR and Organisational Behaviour
• Marketing
• Operations

Year 2

• Compulsory classes: Leadership Development Programme 1, Academic Skills, and several business subjects
• Optional modules: Two from a list of options including Analysing & Improving Operations, Intermediate Macroeconomics & Data Analysis, and New Venture Planning

Year 3/Honours year

• Leadership Development Programme 2
• Compulsory classes across business and marketing subjects
• Optional modules: Two from a list of options including Venture Management Strategy & Growth, Understanding & Optimising Business Systems, Intermediate Microeconomics, Advances in Consumer Behaviour, Brand Management, International Business Management, and Sustainability, Marketing & Society

Leadership Development Programme (LDP)

The LDP is a compulsory program that runs during Years 2 and 3. It covers areas such as leadership, negotiation, entrepreneurship, ethics, and strategic management, as well as honing practical skills in IT, numeracy, and research methodology.

Academic Skills

This module aims to provide students with key skills to succeed throughout university and towards employment. It supports capacity building in academic practice, assessment and feedback, teamwork, and communication, as well as introducing students to research, data analysis, and tools for the digital environment.

Course Content

The course content includes a range of compulsory and optional modules across the four years, covering business and marketing subjects.

Learning & Teaching

Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

Assessment

The majority of classes involve a final unseen exam, which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework. A range of assessment techniques are used, including business reports, case studies, essays, presentations, individual and group projects, learning journals, and peer assessments.

Entry Requirements

The University of Strathclyde, Bahrain accepts a range of academic qualifications for entry to its programs. Students should have successfully completed their high school diploma and have achieved an overall score of 80%, with 80% in relevant subjects for their chosen degree programs.

Fees & Funding

All fees quoted are for full-time courses and per academic year. Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter. The annual fee for the 2025/26 academic year is 7,500 BHD.

Careers

Business Administration with Marketing graduates develop a suite of skills highly valued by employers. Strathclyde graduates have found success in a wide range of industries, working in management & leadership, brand management, business & market analysis, digital marketing management, entrepreneurship & startup development.