Program Overview

Marketing and Management BSc Honours

Overview

The Marketing and Management BSc Honours degree is a comprehensive program that enables students to apply the technical skills of a specialist marketing practitioner, such as the use of AI, or harness the power of marketing as part of a broader business management or entrepreneurial/intrapreneurial role.

Quality and Ranking

• 14th in the UK – The Complete University Guide 2026 (Marketing category)
• Global Top 140 University – QS World University Rankings 2026
• 65% increase in research power since 2014 – Research Excellence Framework 2021
• 42% of our research is classified as 4* world-leading research – Research Excellence Framework 2021
• Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024
• Global Top 160 University - Times Higher Education World University Rankings 2025

Professional Accreditation and Recognition

• Chartered Institute of Marketing (CIM): This degree is accredited by the Chartered Institute of Marketing (CIM).
• Institute of Data and Marketing (IDM): This course is accredited by The Institute of Data and Marketing (IDM).
• Chartered Management Institute (CMI): This degree is accredited by the Chartered Management Institute (CMI), giving you full CMI membership throughout your program and beyond.

Modules and Learning

The program is divided into stages, with a series of core modules in Stage 1, 2, and 3. Students can then tailor their degree to suit their interests and career plans by studying specialist modules.

Stage 1

• Introduction to Management and Organisation
• Understanding Business Growth
• Digital Business
• Quantitative Methods for Business Management
• Marketing Ethics
• Academic and Professional Skills
• Introduction to Marketing
• NCL Edge - Marketing and Management Stage 1
• Placement and Study Abroad Info Sessions (Stage 1)

Stage 2

• Managing Human Resources
• Service Operations Strategy and Management
• Research Methods for Business and Marketing
• Consumer Behaviour
• NCL Edge - Marketing and Management Stage 2
• Placement and Study Abroad Info Sessions (Stage 2)
• Optional modules:
  • Introduction to Accounting and Finance
  • Understanding Work and Organisations
  • Managing Change
  • Business Enterprise
  • Business Analysis and Business Analytics
  • Global Marketing
  • Services Marketing
  • Strategic Marketing
  • Integrated and Digital Marketing Communications
  • Career Development for second year students

Stage 3

• Students complete one of the following:
  • a marketing or a management dissertation based on their own research
  • a marketing or management consultancy project for a real-world client
  • a practice-based module where they put the skills they've learned to work
• Optional modules:
  • Advanced Business Practice
  • Management Dissertation
  • Management Consultancy Project
  • Marketing Dissertation
  • Marketing Consultancy Project
  • Business Information Systems
  • Management of Creativity, Design and Innovation
  • International Entrepreneurship
  • International Human Resource Management
  • Critical Issues Human Resource Management: Pragmatic Dilemmas in Managing the Workplace of the Future
  • Global Advertising and Brand Promotion
  • Digital Marketing
  • New Product and Service Development
  • Supply Chain Management
  • Data Driven Marketing Decisions
  • Brand Management
  • Cultural and Heritage Marketing
  • Career Development for Final Year Students

Opportunities

• Study abroad: Experience life in another country by choosing to study abroad as part of your degree.
• Work placement: Get career ready with a work placement and leave as a confident professional in your field.

Facilities and Environment

• Newcastle University Business School is one of the largest Schools in the University, with over 4,000 students from over 85 countries.
• The Business School is the gateway to Newcastle Helix – a landmark 24-acre hybrid city quarter.
• Facilities include computer clusters, lecture theatres, seminar and teaching spaces, a dedicated Student Hub and Quiet Space, and a contemporary café.

Your Future

• Our Marketing and Management degree prepares you for a range of careers in business, including professional marketer, manager, or entrepreneur.
• 91% of our 2018/19 graduates were in work or further study within 15 months of graduating.
• Recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist.

Entry Requirements

• A-Level: AAB. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English Language or Literature (minimum grade B or 6) required if not taken at A or AS Level.
• International Baccalaureate: 34 points. Standard Level Mathematics or Mathematical Studies and English (Language and/or Literature) required at grade 5 if not offered at Higher Level.

Tuition Fees and Scholarships

• Home students: Tuition fees are payable for each year of your course. £9,535 is the maximum fee that we are permitted to charge for home fee-paying students for the academic year.
• International students: £25,750 (Year 1).
• Scholarships: We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships.