Program Overview

Program Overview

The BA Hons Hospitality and Tourism Management & Marketing program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry, as well as the principles of marketing. The program is offered by the University of Strathclyde and is designed to equip students with the skills and knowledge necessary to succeed in the industry.

Key Facts

• UCAS Code: NN5V
• Study Abroad: Exchange partnerships with universities worldwide
• Second-Year Entry: May be available to suitably-qualified students

Why This Course?

The Department of Marketing at Strathclyde is recognized as one of the leading centers of marketing education and research in the UK. This course will help students develop the skills for a variety of marketing and management careers. Students will understand customer requirements, added-value products and services, and the role of communications in customer satisfaction.

Course Content

The course is designed to provide students with a broad-based education in business and marketing, as well as specialized knowledge of the hospitality and tourism industry. The course content includes:

• Introduction to Tourism Studies and Managing People
• Introduction to Marketing & Entrepreneurship
• Introduction to Finance and Financial Analysis
• Introduction to International Business
• Introduction to Economics and Business Analysis & Technology
• Management Development Programme 1
• Academic Skills

Year 1

In the first year, students will study a range of business disciplines across four subject modules, plus three core integrating modules in international business, business knowledge and skills, and academic skills.

Year 2

In the second year, students will take modules in the subjects in which they choose to specialize. The Management Development Programme (MDP) is a central element of the undergraduate program in the Strathclyde Business School.

Year 3

In the third year, students will have the opportunity to gain experience working with industry professionals, to develop practical skills and reflective practice, and to build networks for possible future employment.

Year 4

In the final year, students will have the opportunity to specialize in a particular area of marketing or hospitality and tourism management. The dissertation is an important part of the fourth-year program, and single honors students are required to submit a dissertation in Marketing.

Elective Classes

The program offers a range of elective classes, including:

• Brand Management
• Social Marketing
• Managing Customer Relationships
• International Business Management
• Managing Integrated Marketing Communications: Theory & Practice
• Sports Marketing
• Advances in Consumer Behaviour
• Sustainability, Marketing & Society

Learning and Teaching

Teaching is over two semesters in blocks of 12 weeks. Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by one or more forms of individual and/or group coursework.

Entry Requirements

• Highers: AAAA/AAABB (1st sitting), AAAABB (2nd sitting)
• A Levels: ABB-BBB
• International Baccalaureate: 32-30
• HNC/HND: Relevant HNC/HND, A in Graded Units

Fees and Funding

• Scotland: £1,820
• England, Wales & Northern Ireland: £9,535
• International: £21,550
• University Preparation Programme: International students can find out more about the costs and payments of studying a university preparation program at the University of Strathclyde International Study Centre.

Careers

Graduates who specialize in marketing have excellent business awareness, can analyze and present information with good communication skills. They find jobs in drinks, finance, and service sectors with roles including brand manager, media executives, and retail buyers. Graduates who specialize in Hospitality & Tourism Management have a combination of practical and business skills. They can understand and respond to consumer needs. Recent graduates have been recruited into the hotel industry and the service sector with job titles such as graduate trainee, manager, restaurant supervisor, and trainee accountant.