Program Overview

Program Overview

The M.Sc. in Digital Marketing Strategy is designed to provide students with the knowledge and tools required to become a highly skilled digital marketing strategist. Students will learn about digital design, the user experience, and how to plan and implement digital strategies.

Course Details

• Awards: NFQ Level 9
• Number of Places: 100 Places
• Next Intake: September 2025
• Course Coordinator: Rebecca Brady
• Course Director: Baidyanath Biswas
• Closing Date: 31st July 2025

Admission Requirements

Applicants are required to possess a minimum 2.1 Honours degree or international equivalent. They should also have two academic referees (applicants with work experience can instead provide one academic and one professional referee).

English Language Requirements

All applicants to Trinity are required to provide official evidence of proficiency in the English language. Applicants to this course are required to meet Band C (Higher Entry) English language requirements.

Course Structure

This M.Sc. course is 90 credits delivered over one academic year. The taught component comprises modules totalling 60 credits. Students also complete a dissertation or company project, which accounts for a further 30 credits, to be eligible for consideration for the award of the degree.

Career Opportunities

Our dedicated Careers & Community team is dedicated to supporting our students and alumni in exploring career options, preparing effectively for their next career move, and making informed career decisions that will develop and shape their futures through workshops and tailored individual career sessions.

Course Fees

For a full list of postgraduate fees, please refer to the relevant section.

Program Description

The M.Sc. in Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users, and business to understand how corporations do business in a digital world.

Program Objectives

The program aims to produce graduates who will become future change-makers and who seek to shape and transform business for good.

Program Benefits

• Comprehensive overview of the digital eco-system
• Excellent foundation for a career working across many industries including technology, retail, consulting, manufacturing, and pharma biotech/health
• Recent employers include Google, Accenture, Ebay, and Glanbia

Program Testimonial

Coming from a non-business background, the programme’s practical structure and amazing networking opportunities with industry professionals helped me bridge the gap and build real marketing confidence. Moreover, the international atmosphere in the classroom allowed me to voice my opinions and really prepare for today’s multicultural workplace.

Denis Hristev

Graduate

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• Human Resource Management (M.Sc.)
• International Management (M.Sc.)
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• Responsible Business and Sustainability (M.Sc.)
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