Program Overview

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Introduction to the MSc Digital Marketing Program

The MSc Digital Marketing program at Loughborough University London is designed to equip students with the skills and knowledge required to succeed in the rapidly evolving field of digital marketing. This program is ideal for individuals seeking to develop a comprehensive understanding of digital marketing principles, practices, and technologies.

Program Overview

The MSc Digital Marketing program is a full-time or part-time master's degree that can be completed in one year (full-time) or up to four years (part-time). The program is based at the Loughborough University London campus and is taught by experienced academics and industry professionals.

Key Features of the Program

• The program covers a wide range of topics, including strategic marketing, digital practices for customer engagement, digital technologies for market analysis, and data science.
• Students have the opportunity to work on real-world projects and collaborate with organizations to develop and implement digital marketing strategies.
• The program includes a dissertation component, which allows students to conduct in-depth research on a topic of their choice.

Entry Requirements

To be eligible for the MSc Digital Marketing program, applicants must meet the following requirements:

• A 2:2 honors degree (or equivalent international qualification) in any subject area.
• English language proficiency (further details are available on the International website).

Country-Specific Requirements

The university has specific requirements for applicants from different countries. These requirements are based on the country's education system and the level of qualification required for entry into the program.

Fees and Funding

The tuition fees for the MSc Digital Marketing program vary depending on the student's fee status (UK or international) and the academic year. The fees for the academic year are as follows:

• UK fee: £13,250 (full-time)
• International fee: £30,950 (full-time)

Payment Options

Students can pay their tuition fees in advance or in installments.

Career Opportunities

The MSc Digital Marketing program is designed to prepare students for a wide range of career opportunities in the field of digital marketing. Graduates of the program have gone on to work in roles such as:

• Advertising manager
• Digital specialist
• Marketing manager
• Public relations and digital manager
• Automation engineer
• User researcher
• Web developer

Employers

Graduates of the program have been employed by a variety of organizations, including:

• The Australian Embassy
• BeLive Technology
• Forresters
• Essence
• Trecis Digital

Related Master's Degrees

Loughborough University London offers a range of related master's degrees, including:

• Cyber Security and Data Analytics MSc
• Design and Branding MA
• Digital Creative Media MSc
• Digital Innovation Management MSc
• Marketing MSc
• Sport Marketing MSc

Academic Team

The MSc Digital Marketing program is taught by a team of experienced academics and industry professionals, including:

• Dr. Courtney N. Reed
• Dr. Tao Zhang
• Dr. Jie Meng
• Dr. Safak Dogan

Research Areas

The academic team has a range of research interests and expertise, including:

• Human-computer interaction
• Technology policy
• Innovation management
• Energy
• Digital media
• Machine intelligence
• Privacy protection technologies

Conclusion

The MSc Digital Marketing program at Loughborough University London is a comprehensive and engaging program that provides students with the skills and knowledge required to succeed in the field of digital marketing. With its experienced academic team, wide range of career opportunities, and flexible payment options, this program is an excellent choice for individuals seeking to develop a successful career in digital marketing.