Program Overview

Online MBA in Marketing Program Details

The marketing concentration in the MBA program at The University of Tulsa prepares students with the knowledge and skills needed to develop and implement effective marketing strategies in dynamic business environments. This concentration builds a deep understanding of key marketing principles, such as consumer decision-making, market segmentation, and strategic positioning.

Program Overview

• The MBA program is AACSB accredited.
• The interactive online classroom ensures lasting relationships with classmates and faculty.
• With five start dates per year, it’s always a good time to apply.
• Part-time and full-time options are available, allowing students to create a schedule that meets their needs.

Program Structure

• The program can be completed in as few as 12 months.
• It consists of 30 credit hours.
• The tuition fee is $850 per credit.

Marketing Courses

The 100% online courses in the business degree in marketing program highlight the knowledge needed in growing and fast-paced organizations. As students learn, they get to know the expert UTulsa faculty and their fellow students in an interactive online classroom.

MBA in Marketing Required Courses

• MBA 7133 Innovation and Product Development (3 Credits): Introduces students to concepts related to the marketing of innovation, new processes, and new products.
• MBA 7143 International Marketing (3 Credits): Extends and applies marketing and its management, including principles, concepts, and theories, to international and global contexts.
• MKTG 7213 Marketing Analytics (3 Credits): Students learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives.

Career Opportunities

UTulsa graduates are prepared for a variety of in-demand marketing roles. Advertising, promotions, and marketing managers can expect 8% growth in the number of job openings between 2023 and 2033.

• Marketing Manager: $159,660 per year
• Brand Manager: $114,707 per year

Additional Concentrations

The University of Tulsa offers several other MBA concentrations, including:

• Business Analytics
• Energy
• Entrepreneurship
• Finance
• Information Technology
• Accounting

Each concentration provides a solid foundation in business along with specialized skills, allowing students to tailor their degree to their career aspirations. An MBA with a focus will provide the competitive advantage needed to get ahead.