Program Overview

---

Certificate in Selling Strategies & Practices

Hellenic American University’s new Certificate in Selling Strategies and Practices is now available to sales force professionals looking for growth in their sales careers.

After completing the certificate, you can continue later with the remaining 6 courses to earn the M.S. in Sales Management degree.

Structure of the Certificate Program

You earn the certificate by successfully completing the following 3-credit courses from the M.S. in Sales Management program:

• Sales Strategies and Practices
• B2B and B2C Marketing and Sales
• Export Marketing and Sales
• Artificial Intelligence in Sales Management

Total credit hours: 12.

Modality: Classes are held onsite with an option to attend sessions online.

Admissions criteria: See graduate programs criteria as set by the University.

Certificate Objectives

• Provide advanced knowledge and understanding of domestic and export sales management.
• Develop problem-solving skills in the context of sales force management.
• Develop the ability to reflect on real-life sales management cases.
• Enhance critical reasoning in sales management.
• Enhance understanding of the export sales environment.
• Develop awareness of and appreciation for cross-cultural communication.

Certificate Learning Outcomes

On completing the program, you will be able to:

• Effectively implement sales strategies and practices in both domestic and international markets.
• Communicate and negotiate effectively and efficiently in the context of sales force management.
• Effectively manage sales force.

Strengths of the Certificate Program

Real-World Learning

Course material is enriched with case studies developed with companies in local and global markets and with guest sessions and talks led by experienced professionals in the field.

Practice-Based

The four courses include hands-on assignments that give you experience in applying concepts, methods, and tools to solve challenges commonly encountered in local and international sales strategies and practices.

Tailored for Working Professionals

You will be able to continue working while studying in the program since classes meet evenings daily from 19:00-22:00.

Expert Faculty and One-on-One Mentoring

The program is taught by a faculty of internationally educated business scholars and researchers, who are joined by a team of expert practitioners in fields such as sales data analysis, leadership and coaching, and business communications.

With your faculty mentor, student-centered teaching, and small-sized classes, you’ll receive individual attention to your needs and the opportunities to develop your talents and strengths.

Who is it for

The certificate is an ideal career development move for sales professionals such as:

• Inside sales reps
• Customer service officers
• Relationship managers
• Wholesale sales reps
• Missionary sales reps
• Demand creators
• Business developers
• Merchandisers
• Trade marketing officers
• Marketing officers
• Sales supervisors

Program Details

• Program Name: Certificate in Selling Strategies & Practices
• Total Credit Hours: 12
• Modality: Onsite with an option to attend sessions online
• Admissions Criteria: See graduate programs criteria as set by the University
• Certificate Objectives:
  • Provide advanced knowledge and understanding of domestic and export sales management
  • Develop problem-solving skills in the context of sales force management
  • Develop the ability to reflect on real-life sales management cases
  • Enhance critical reasoning in sales management
  • Enhance understanding of the export sales environment
  • Develop awareness of and appreciation for cross-cultural communication
• Certificate Learning Outcomes:
  • Effectively implement sales strategies and practices in both domestic and international markets
  • Communicate and negotiate effectively and efficiently in the context of sales force management
  • Effectively manage sales force
• Program Strengths:
  • Real-world learning
  • Practice-based
  • Tailored for working professionals
  • Expert faculty and one-on-one mentoring
• Target Audience:
  • Sales professionals looking for growth in their sales careers
  • Inside sales reps
  • Customer service officers
  • Relationship managers
  • Wholesale sales reps
  • Missionary sales reps
  • Demand creators
  • Business developers
  • Merchandisers
  • Trade marketing officers
  • Marketing officers
  • Sales supervisors

University Programs

Undergraduate Programs

• General Education
• Business Administration
• Engineering
• English Language & Literature
• Informatics
• Music
• Psychology

Graduate Programs

• Applied Linguistics - TESOL
• Business Administration
• Conference Interpreting
• Informatics
• Psychology
• Stress & Health Management
• Sales Management
• Translation
• Doctoral Studies

Certificate Programs

• Certificate Programs in Business
• Certificate in Selling Strategies & Practices
• Stress & Health Management
• Drug Manufacturing & Sales
• Professional Certificate in Mindfulness

Online Learning

• Available for certain programs

Library

• Hours & Contact Information
• Collections & Resources
• Library Services
• Information Literacy
• Borrowing Books and Other Policies
• Library FAQ

Faculty

• Internationally educated business scholars and researchers
• Expert practitioners in fields such as sales data analysis, leadership and coaching, and business communications

Academic Calendar

• Available on the university website

University Information

About Hellenic American College

• Accreditation and Recognition
• Diversity, Equity, and Inclusion
• Why Study with Us
• A letter from the provost to potential applicants

Research and Teaching

• Available on the university website

Lifelong Learning

• Teacher Education
• Technology Training

Study Abroad

• Overview of Programs
• Advanced Diploma in TESOL
• Travel Study Programs
• Practical Details
• Credits & Transcripts

Student Life

• Library
• Student Success
• Office of Student Affairs
• Civic Engagement
• Events
• Events Calendar
• Our blog

Employment Opportunities

• Available on the university website

Alumni

• Available on the university website

Contact Details

• Not available

Follow us on social media

• Not available

About HAEC

• Not available

Academics

• Not available

Accreditation

• Not available

Data Privacy

• Not available

Non-discrimination Policy

• Not available

Website Map

• Not available

Copyright

• 2025 Hellenic American College