Program Overview

University of Florida Business Administration Program

The Bachelor of Arts in Business Administration-General Studies degree provides a broad overview of the functional areas of business with a selected area of specialization. Students take foundation courses in economics, mathematics, computing skills, and accounting; core courses that relate to the basic functions of business, such as finance, management, marketing, and operations management; and area of specialization courses that focus on a specific topic, such as international studies, mass communication, criminology, science, or a foreign language.

About this Program

• College: Heavener School of Business
• Degree: Bachelor of Arts in Business Administration
• Credits for Degree: 120

School Information

One of the nation’s top-ranked undergraduate public business schools, the Heavener School of Business offers degrees in Finance, General Business, Management, Information Systems & Operations Management, and Marketing.

Curriculum

• Overview: The curriculum includes foundation courses, core courses, area of specialization courses, and business electives.
• Critical Tracking: Critical Tracking records each student’s progress in courses that are required for entry to each major.
• Model Semester Plan: A model semester plan is provided to help students plan their course schedule.

Requirements for the Major

• Core Courses:
  • BUL 4310: The Legal Environment of Business
  • FIN 3403: Business Finance
  • GEB 3373: International Business
  • MAN 3025: Principles of Management
  • MAN 4504: Operations and Supply Chain Management
  • MAR 3023: Principles of Marketing
  • QMB 3250: Statistics for Business Decisions
  • QMB 3302: Foundations of Business Analytics and Artificial Intelligence (AI)
• Area of Specialization Courses: Complete 12-16 credits at the 3000/4000 level in a chosen discipline outside the Heavener School of Business.
• Business Electives: Complete 8 credits from a list of approved business electives.
• Professional Communication Course: Select one course from:
  • GEB 2216: Professional Writing in Business
  • GEB 3218: Professional Speaking in Business
  • SPC 2608: Introduction to Public Speaking
  • ENC 3312: Advanced Argumentative Writing

Career Readiness Requirement

Heavener School majors in campus-based programs are required to complete 6 credit hours of professional development coursework. This sequence of course offerings is designed to help students explore careers in different business disciplines, build specific career competencies that are sought after by employers, give students an opportunity to apply their skills, and finally, to consolidate student’s prior learning and add leadership tools to launch them into their careers.

Career Readiness Phases

• Explore: 1 required credit; select from:
  • GEB 2030: Exploring Careers in Business
  • GEB 2041: Career Accelerator
  • GEB 4930: Special Topics (Transfer Success)
  • MAR 2290: Retail Management Seminar
  • MAR 2401: Sales Seminar
• Enrich: 2 required credits; select from:
  • GEB 3931: Special Topics in Business Communication
  • GEB 4911: Undergraduate Research in Business
• Apply: 1 required credit; select from:
  • GEB 3942: Business Externship: Micro-Consulting
  • GEB 4941: Internship in Business Administration
  • MAR 4941: Sales Internship
  • MAR 4945: Retail Management Internship
• Advance: 2 required credits
  • GEB 4900: Leadership Launch

Student Learning Outcomes

• Content:
  1. Demonstrate knowledge and understanding of elements of economics, financial accounting, marketing, operations management, organizational behavior, business law, information technology, business statistics, and social responsibility.
  2. Demonstrate proficiency in the use of business-related software applications.
  3. Define the ethical responsibilities of business organizations and identify relevant ethical issues.
  4. Understand how the business environment, including culture, differs across countries.
  5. Possess awareness of cultural differences and how these differences affect business decisions.
  6. Identify characteristics and roles of groups and teams.
  7. Identify characteristics and roles of managers and leaders.
  8. Possess knowledge in an area of specialization outside the disciplines of business and accounting.
• Critical Thinking: 9. Specify and implement a framework for identifying a business problem and develop alternative solutions and a set of evaluation criteria. 10. Assess the outcomes of a course of action and make appropriate adjustments.
• Communication: 11. Write business documents clearly, concisely and analytically. 12. Speak in groups and in public clearly, concisely and analytically, with appropriate use of visual aids.

Assessment Types

• Exams, papers and presentations in the following and major-specific courses:
  • BUL 4310: The Legal Environment of Business
  • FIN 3403: Business Finance
  • GEB 3373: International Business
  • MAN 3025: Principles of Management
  • MAN 4504: Operations and Supply Chain Management
  • MAR 3023: Principles of Marketing
  • QMB 3250: Statistics for Business Decisions
• Writing and public speaking assignments in the following:
  • FIN 3403: Business Finance
  • GEB 2216: Professional Writing in Business
  • GEB 3218: Professional Speaking in Business

Before Graduating

Students must take the CAPSIM Comprehensive Exam (MOD-XM) as part of MAN 4504 and complete requirements for the baccalaureate degree, as determined by the faculty.