Media Production, Management, and Technology
Program Overview
University of Florida Media Production, Management, and Technology Program
The Department of Media Production, Management, and Technology at the University of Florida consistently ranks among the top five in the United States and is accredited by the Accrediting Council for Education in Journalism and Mass Communication.
About this Program
- College: Journalism and Communications
- Degree: Bachelor of Science in Media Production, Management, and Technology
- Specializations: Digital Film and Television Production, Media Management and Technology
- Credits for Degree: 120
To graduate with this major, students must complete all university, college, and major requirements.
Department Information
The Media Production, Management, and Technology program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.
Curriculum
- Combination Degrees
- Media Management and Technology
- Media Production, Management, and Technology
- Overview
- Academic Learning Compact
Specializations
Digital Film and Television Production
Prepares students for careers in program creation, writing, and the creative applications of video and audio technology.
Media Management and Technology
Prepares students for dynamic roles at the intersection of media, technology, and society with an emphasis on strategic management. Delve into the theories, methods, and techniques essential for producing, managing, and distributing audio, video, and digital content.
Student Learning Outcomes
- Identify, describe, or apply concepts and theories in the use and presentation of content.
- Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness, and diversity.
- Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.
- Gather information, conduct research, and evaluate information by methods appropriate to the telecommunication professions.
- Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.
- Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences, and the purposes they serve.
Curriculum Map
The curriculum map outlines the courses and learning outcomes for the program.
Assessment Types
- Policy memo and exam in addition to:
- Management: written and oral presentation of a strategic plan developed for a client
- Media and Society: written final project
- Digital Film and Television Production: final video project
Before Graduating
Students must achieve a passing score of 70% on their student portfolio, which will be evaluated by faculty members and/or professionals in each specialty, and complete requirements for the baccalaureate degree, as determined by faculty.