Program Overview

University of Florida

The University of Florida offers a comprehensive range of graduate programs, including the Sport Management program.

Program Information

The Sport Management program integrates concepts of management, marketing, finance, and law to apply to sport organizations at various levels. This program prepares students for a variety of volunteer and employment opportunities at the professional, collegiate, community, and amateur level sport entities.

Degrees Offered with a Major in Sport Management

• Master of Science
  • without a concentration
  • concentration in Historic Preservation
  • concentration in Tropical Conservation and Development

Sport Management Departmental Courses

The following courses are offered by the Sport Management department:

• HLP 6515: Evaluation Procedures in Health and Human Performance (3 credits)
• HLP 6535: Research Methods in Health and Human Performance (3 credits)
• HLP 6911: Research Seminar (1 credit)
• HLP 6935: Variable International Topics (1-6 credits)
• HLP 7939: HHP PhD Professional Development Seminar (3 credits)
• HLP 7979: Advanced Research in Health and Human Performance (1-12 credits)
• HLP 7980: Research for Doctoral Dissertation (1-15 credits)
• PET 5185: High-Performance Coaching: Priority Alignment (3 credits)
• PET 5186: High-Performance Coaching: Exploring Team Dynamics (3 credits)
• PET 5187: High-Performance Coaching: Creating Winning Environments (3 credits)
• PET 5188: High-Performance Coaching: Building Character through Sport (3 credits)
• PET 5766: High-Performance Coaching: Leadership through a Sport Lens (3 credits)
• PET 6177: Athlete-Centered Coaching and Leadership (3 credits)
• SPM 5016: Sport Sociology (3 credits)
• SPM 5107: Sport Event Management: Principles and Applications (3 credits)
• SPM 5181: Athlete Development (3 credits)
• SPM 5185: Name, Image, and Likeness: Amateur Athletes as Brands (3 credits)
• SPM 5205: Environmental Sustainability and Sports (3 credits)
• SPM 5206: Sport Ethics (3 credits)
• SPM 5207: Sport Sponsorship (3 credits)
• SPM 5309: Sport Marketing (3 credits)
• SPM 5405: Sport Mass Media (3 credits)
• SPM 5506: Sport Finance (3 credits)
• SPM 5518: Nonprofit Management in Sport (3 credits)
• SPM 5726: Sport Business Law (3 credits)
• SPM 5936: Current Topics in Sport Management (1-3 credits)
• SPM 6036: Research Seminar in Sport Management (3 credits)
• SPM 6106: Management and Planning of Sport and Physical Activity Facilities (3 credits)
• SPM 6158: Management and Leadership in Sport (3 credits)
• SPM 6308: Study of Sport Consumer Behaviors (3 credits)
• SPM 6326: Sport Marketing Analytics (3 credits)
• SPM 6606: Management of Olympic Games Functional Areas (3 credits)
• SPM 6610: Sport Events and Community Development (3 credits)
• SPM 6721: Advanced Sport Law (3 credits)
• SPM 6726: Issues in Sport Law (3 credits)
• SPM 6727: The Application of Fair Competition Laws to Sport Management (3 credits)
• SPM 6905: Directed Independent Study (1-6 credits)
• SPM 6910: Supervised Research (1-6 credits)
• SPM 6947: Graduate Internship in Sport Management (3-9 credits)
• SPM 6948: Advanced Practicum in Sport Management (1-3 credits)
• SPM 6971: Research for Master's Thesis (1-15 credits)
• SPM 7750: Theories in Sport Management (3 credits)
• SPM 7900: Readings in Sport Management (3 credits)

Sport Management (MS)

The Master of Science in Sport Management program has the following Student Learning Outcomes (SLOs):

• SLO 1: Knowledge - Identify, define, and describe current key concepts and theories in sport management.
• SLO 2: Knowledge - Critique emerging and critical issues in the sport industry and recommend appropriate business strategies and research methods utilized within sport management.
• SLO 3: Skills - Develop skills to identify, analyze, and make decisions and recommendations to sport management problems.
• SLO 4: Professional Behavior - Conduct oneself professionally in a manner appropriate and expected for the discipline.