Program Overview

Digital Marketing Concentration

The Digital Marketing Concentration is designed to develop leaders who understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, employ marketing analytics to visualize and use data, and understand how digital channels are used in marketing. This concentration will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge via experiential learning opportunities.

Admission

Admission to the concentration requires submitting a Curriculum Change Form to the Department and Graduate College and admission to one of the approved programs. Admission is limited, and acceptance is on a competitive basis.

Graduation Requirements

• Minimum Cumulative GPA: 2.75
• Minimum hours required for concentration completion: 12 hours
• Course List:
  • MBA 542: Digital Marketing Analytics (4 hours)
  • MBA 543: Digital Media & Marketing (4 hours)
  • MBA 545: Marketing in Our New Digital World (4 hours)
  • Total Hours: 12

Learning Outcomes

1. Understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment
2. Employ marketing analytics to visualize and use data
3. Understand how digital channels are used in marketing

Available Programs

This concentration is available for the following programs:

• Accountancy, MS (online)
• Business Administration, MBA (iMBA)
• Management, MS (online)