Program Overview

Introduction to the University of Florida Online Master’s in Social Media

The University of Florida offers an online Master of Arts in Mass Communication with a concentration in Social Media. This program is designed to provide students with the skills and knowledge necessary to leverage current social media platforms and build a foundation for providing valuable marketing services to businesses and organizations.

Program Overview

The online Master’s in Social Media includes 36 credit hours: 33 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Council of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete their master’s degree in as few as 16 months.

Unique Learning Experience

UF CJC Online programs are designed for students who crave:

• Courses that challenge them to grow as communicators through hands-on assignments where they receive detailed constructive feedback from peers and instructors
• The flexibility of online courses where pre-recorded lectures and live online meetings allow students to engage with their courses from anywhere in the world
• Networking opportunities with peers, alumni, instructors, and guest lecturers
• Professional growth and advancement opportunities
• Creative storytelling skills
• A transformative student-centered learning experience
• Personalized attention from highly engaged faculty
• An affordable and respected graduate degree from a top-10 public university

Core Competencies of the Social Media Concentration

Courses are designed to teach students how to:

• Apply best practices on all major social media platforms
• Create engaging social media content
• Measure metrics and social media campaign results
• Increase return on investment for social media campaigns
• Schedule and manage brand social media accounts

Core Courses of the Social Media Concentration

• Introduction to Social Media – MMC 5636
• Introduction to Multimedia Communication – MMC 5006
• Branding Using Social and Mobile Media – MMC 6728
• Mass Communication Theory – MMC 6400
• Research Methods in Digital Communication – MMC 6421
• Social Media Metrics and Evaluation – MMC 6727
• Mass Communication Capstone: Social Media – MMC 6950

Careers in Social Media

Mastering the concepts of social media marketing and how they fit within the larger marketplace will position students for success in virtually any industry. Specific positions students may qualify for upon graduation include:

• Brand Advocate
• Brand Manager
• Content Manager
• Digital Marketing Manager
• Digital Media Manager
• Engagement Coordinator
• Online Communication Manager
• Social Media Strategist
• Social Media Manager

Tuition, Fees, and Deadlines

• Tuition and Fees:
  • Master’s: $815.75 per credit hour, Total Cost: $29,367, 36 Credit Hours, 100% Fully Online
  • Certificate: $9,519 (12 credits)
• Application Deadlines:
  • Fall Semester: April 1
  • Spring Semester: October 1
  • Summer Semester: February 1

Program Structure

The program is 100% online, via recorded lectures and live online class meetings. The semester start dates are:

• Fall Semester: August
• Spring Semester: January
• Summer Semester: May

Conclusion

The University of Florida’s online Master’s in Social Media is a comprehensive program designed to equip students with the skills and knowledge necessary to succeed in the field of social media marketing and management. With its unique learning experience, core competencies, and career opportunities, this program is an excellent choice for those looking to advance their careers in social media.