Program Overview

Introduction to the Bachelor of Science in Advertising: Persuasive Messaging

The Bachelor of Science in Advertising: Persuasive Messaging is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and experience necessary to succeed in the advertising industry. This program is housed within the Department of Advertising at the University of Florida’s College of Journalism and Communications, one of the top colleges in the country for this field of study.

Program Overview

The program balances conceptual frameworks with professional skills, ensuring that students graduate with the knowledge and experience sought by today’s employers. The curriculum is robust, covering areas such as strategy, branding, research, and analytics, and prepares students to work in a culturally diverse and technologically shifting marketplace. Students also gain hands-on experience through experiential study abroad learning courses with the College of Journalism and Communications.

Career Tracks and Opportunities

A major in Advertising: Persuasive Messaging prepares students for a variety of professions, including:

• Account Management
• Account Planner
• Brand Management or Strategist
• Digital Media Strategist
• Entrepreneurship
• Media and Market Researchers
• Marketing and Communications
• Social Media Specialist or Manager

Admissions Requirements

Freshman & Lower Division Transfer Applicants

• If you have 0-11 transferable college credits, review the Freshman admissions requirements.
• If you have 12-59 transferable credits, review the Lower Division Transfer admission requirements.

Upper Division & Second Bachelor’s Transfer Applicants

Upper division transfer applicants (students with 60 or more college credits earned) and Second Bachelor’s degree seeking applicants should have at least a 2.0 overall GPA and completed the following 5 prerequisite courses with at least a 2.0 GPA:

• Argument and Persuasion (ENC 1102)
• American History since 1877 (AMH 2020)
• American Federal Government (POS 2041) OR General Psychology (PSY 2012)
• Introduction to Statistics (STA 2023)
• Principles of Macroeconomics (ECO 2013) Note: Principles of Microeconomics (ECO 2023) may be substituted for ECO 2013.

Program Details

The Bachelor of Science in Advertising: Persuasive Messaging features a comprehensive curriculum that includes required courses such as Advertising Strategy, Consumer and Audience Analytics, Digital Insights, and Writing Fundamentals for Mass Communicators. With these courses and a variety of electives, students can customize their own plan of study to fit the needs of their specific area of interest.

Why Choose UF Online?

UF Online’s B.S. in Advertising: Persuasive Messaging is a top-ranking online advertising degree program that offers students a convenient online education, top faculty in the area, post-graduate opportunities – all for a fraction of the cost of comparable degree programs. Designed for students seeking flexibility without compromising on quality, our online program stands at the forefront, providing versatile academic options with the same award-winning faculty and rigor that makes us a leading university and top research institution.

Tuition & Fees

A UF degree will ignite possibilities and open new horizons on your path. And it doesn’t have to be out of reach financially. Explore our affordable tuition and financial aid opportunities to learn more about how you can make your educational goals a reality.