Program Overview

---

University Programs

The university offers a variety of programs, including undergraduate and graduate degrees, as well as certificates.

Undergraduate Programs

• Applied Psychology
  • Bachelor's
    • BA in Applied Psychology – Child Advocacy
    • BA in Applied Psychology – Clinical Psychology
    • BA in Applied Psychology – Forensic Psychology
    • BA in Applied Psychology – Organizational Psychology
  • Associate
    • AA in Applied Psychology
• Business
  • Bachelor's
    • BA in Accounting
    • BA in Business Administration – Accounting
    • BA in Business Administration – Computer Information Systems
    • BA in Business Administration – Healthcare Management
    • BA in Business Administration – Management
    • BA in Business Administration – Marketing
    • BA in Human Resources Management
    • BA in Management
  • Associate
    • AA in Accounting
    • AA in Business Administration
    • AA in Management
    • AA in Marketing
• Technology
  • Bachelor's
    • BS in Computer Information Systems
  • Associate
    • AS in Computer Information Systems
• Aviation
  • Bachelor's
    • BA in Aviation Management
  • Associate
    • AA in Aviation Management
• Healthcare
  • Associate
    • AA in Healthcare Management

Graduate Programs

• Business
  • Master of Business Administration
    • MBA
    • MBA in Accounting
    • MBA in Accounting and Finance
    • MBA – Business Analytics
    • MBA in Cybersecurity
    • MBA in Finance
    • MBA in Healthcare Management
    • MBA in IT Management
    • MBA in Management
    • MBA in Marketing
    • MBA in Project Management
    • MBA in Project Management – IT
  • Leadership & Management
    • MS in Acquisition and Contract Management
    • MS in Commercial Enterprise in Space
    • MS in Human Resources Management
    • MS in Logistics Management – Humanitarian & Disaster Relief
    • MS in Management – Acquisition and Contract Management
    • MS in Management – Business Analytics
    • MS in Management – Human Resources Management
    • MS in Management – Information Systems
    • MS in Management
    • MS in Project Management
    • MS in Project Management – Information Systems
    • MS in Project Management – Operations Research
    • MS in Supply Chain Management
    • Master of Public Administration
  • Technology
    • MS in Information Technology
    • MS in Information Technology – Cybersecurity
    • MS in Information Technology – Database Administration
    • MS in Technology Management
  • Logistics and Supply Chain
    • MS in Logistics Management
    • MS in Logistics Management – Humanitarian & Disaster Relief
    • MS in Management – Logistics Management
    • MS in Management – Transportation Management
    • MS in Supply Chain Management
• Sciences
  • Aerospace
    • MS in Commercial Enterprise in Space
    • MS in Space Systems
    • MS in Space Systems Management
  • Mathematics
    • MS in Operations Research
• Technology
  • Computer Science
    • MS in Computer Information Systems
  • Information Technology
    • MS in Information Technology
    • MS in Information Technology – Cybersecurity
    • MS in Information Technology – Database Administration
    • MS in Technology Management
• Psychology
  • Leadership
    • MA in Organizational Leadership

Certificates

• Business
  • Leadership & Management
    • Acquisition and Contract Management Graduate Certificate

Bachelor of Arts in Business Administration – Marketing

The Bachelor of Arts in Business Administration – Marketing is designed to equip students with a strong foundation in both business and marketing principles. The program integrates a liberal arts framework with an emphasis on developing creative, analytical, and interpersonal skills.

Program Overview

The program is designed to prepare students for careers in marketing or entrepreneurship. Throughout the program, students will study consumer behavior, market segmentation, product positioning, pricing strategies, and growth management. The program includes a STEM-based curriculum that covers reviewing case studies, creating business plans, and liberal arts fundamentals, all of which will build research, writing, and technical skills.

Career Opportunities

As a graduate of this program, students will be prepared to:

• Recognize and apply fundamental business concepts in the field of marketing
• Learn foundational marketing activities such as product and service development, research, planning, advertising, and public relations
• Learn to apply analytical decision-making to global marketing activities

Career opportunities include:

• Marketing manager
• Market research analyst
• Brand manager

Accreditation

The Nathan M. Bisk College of Business at Florida Institute of Technology has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE).

Tuition

Tuition for the BA in Business Administration – Marketing is affordable. The program uses a pay-by-the-course system, allowing students to manage their budget as they pursue their degree. Technology fees are included in the total tuition.

Program Details

• Program: B.A. in Business Administration – Marketing
• Per Credit Hour: $552.50
• Per Course: $1,657.50
• Per Program: $66,852.50

Potential Expenses Per Year

• Program: B.A. in Business Administration – Marketing (Full-Time)
  • Technology Fees: $300
  • Federal Student Loan Fees: $75
  • Housing & Food: $16,110
  • Books & Supplies: $1,200
  • Transport: $1,500
  • Personal Expenses: $2,100
  • Total: $21,285
• Program: B.A. in Business Administration – Marketing (Part-Time)
  • Technology Fees: $150
  • Federal Student Loan Fees: $35
  • Housing & Food: $8,055
  • Books & Supplies: $600
  • Transport: $750
  • Personal Expenses: $1,050
  • Total: $10,640

Calendar

The BA in Business Administration – Marketing online program is ideal for working students. Choose from multiple start dates and complete your degree at the pace that best fits your schedule.

Term Dates

Term	Start Date	App Deadline	Document Deadline	Registration Deadline	Tuition Deadline	Class End Date	Term Length
Fall 2 2025	10/20/25	10/7/25	10/7/25	10/15/25	10/17/25	12/14/25	8 weeks
Spring 1 2026	1/12/26	12/30/25	12/30/25	1/7/26	1/9/26	3/8/26	8 weeks
Spring 2 2026	3/16/26	3/3/26	3/3/26	3/11/26	3/13/26	5/10/26	8 weeks

Admissions

At Florida Tech, the admission process has been streamlined to help students get started quickly. Please read the requirements for the BA in Business Administration – Marketing online program.

Admission Requirements

• Completed application
• For freshman: Official transcripts from a high school or equivalent (GED or certificate of completion, must bear date of graduation)
• For transfers: Official transcripts from all accredited colleges/universities attended
• Minimum GPA of 2.5

Courses

The curriculum for the BA in Business Administration – Marketing online program comprises 121 credit hours, including 94 credit hours of core courses and 27 credit hours of additional courses.

Introductory Course

• ASC 1006: Mastering eLearning
  • Duration: 8 weeks
  • Credit Hours: 1

Business Administration Courses

• BUS 1801: Global Business Perspectives
  • Duration: 8 weeks
  • Credit Hours: 3
• CIS 1130: PC Applications
  • Duration: 8 weeks
  • Credit Hours: 3
• CIS 1140: Business Computer Skills
  • Duration: 8 weeks
  • Credit Hours: 3
• EAC 2211: Principles of Accounting 1
  • Duration: 8 weeks
  • Credit Hours: 3
• EAC 2212: Principles of Accounting 2
  • Duration: 8 weeks
  • Credit Hours: 3
• EBA 3334: Applied Decision Methods for Business
  • Duration: 8 weeks
  • Credit Hours: 3
• EBA 4498: Strategic Management
  • Duration: 8 weeks
  • Credit Hours: 3
• EEC 2303: Introduction to Macroeconomics
  • Duration: 8 weeks
  • Credit Hours: 3
• EEC 2304: Introduction to Microeconomics
  • Duration: 8 weeks
  • Credit Hours: 3
• ELA 2601: Law 1
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 3225: Finance for Managers
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 3301: Principles of Management
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 3331: Management of Human Resources
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 4005: Business Research Skills and Application
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 4006: Business Plan Research
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 4412: Organizational Behavior and Development
  • Duration: 8 weeks
  • Credit Hours: 3
• EMK 3601: Principles of Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• EST 2703: Statistics
  • Duration: 8 weeks
  • Credit Hours: 3

Marketing Concentration

• BUS 3605: Consumer Behavior
  • Duration: 8 weeks
  • Credit Hours: 3
• BUS 3607: Marketing Research
  • Duration: 8 weeks
  • Credit Hours: 3
• BUS 4601: Marketing Analysis and Strategy
  • Duration: 8 weeks
  • Credit Hours: 3
• EMK 4063: International Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• EMG 3327: Management Information Systems
  • Duration: 8 weeks
  • Credit Hours: 3

Marketing Elective Courses

Students must select two of the following courses.

• BUS 3611: Entertainment and Sports Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• BUS 3612: Hospitality and Tourism Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• BUS 4605: Retail Management
  • Duration: 8 weeks
  • Credit Hours: 3
• BUS 4607: Brand Management Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• EMK 3320: Entrepreneurial Marketing
  • Duration: 8 weeks
  • Credit Hours: 3
• EMK 3607: Integrated Marketing Communication Management
  • Duration: 8 weeks
  • Credit Hours: 3

General Education Core Requirements

• Communications
  • COM 1101: Composition and Rhetoric
    • Duration: 8 weeks
    • Credit Hours: 3
  • WRI 1001: WRI 1001 First-Year Writing 2
    • Duration: 8 weeks
    • Credit Hours: 3
  • COM 1102: Writing About Literature
    • Duration: 8 weeks
    • Credit Hours: 3
  • COM 2223: Scientific and Technical Communication
    • Duration: 8 weeks
    • Credit Hours: 3
  • COM 2224: Business and Professional Writing
    • Duration: 8 weeks
    • Credit Hours: 3
• Humanities 1
  • HUM 2051: Civilization 1: Ancient Through Medieval
    • Duration: 8 weeks
    • Credit Hours: 3
• Humanities 2
  • HUM 2052: Civilization 2: Renaissance Through Modern
    • Duration: 8 weeks
    • Credit Hours: 3
  • HUM 2332: American History: From Reconstruction to the Present
    • Duration: 8 weeks
    • Credit Hours: 3
  • HUM 2552: Survey of Modern and Contemporary Philosophy
    • Duration: 8 weeks
    • Credit Hours: 3
• Mathematics
  • MTH 1051: Introductory Discrete Mathematics
    • Duration: 8 weeks
    • Credit Hours: 3
  • MTH 1701: College Algebra
    • Duration: 8 weeks
    • Credit Hours: 3
  • EST 2703: Statistics
    • Duration: 8 weeks
    • Credit Hours: 3
• Physical/Life Sciences
  • AVS 2102: Aerodynamics
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 1021: General Physical Science
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 1022: EDS 1022 General Biological Science
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 1023: The Final Frontier
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 1031: Survey of Science 1: Physical Science
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 1032: Survey of Science 2: Life Science
    • Duration: 8 weeks
    • Credit Hours: 3
• Social Behavioral Sciences
  • EEC 2303: Introduction to Macroeconomics
    • Duration: 8 weeks
    • Credit Hours: 3
  • EEC 2304: Introduction to Microeconomics
    • Duration: 8 weeks
    • Credit Hours: 3
  • EDS 3131: Perspectives on Science and Mathematics
    • Duration: 8 weeks
    • Credit Hours: 3
  • HUM 2332: American History: From Reconstruction to the Present
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSF 3551: Integrated Theories of Crime
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 1411: Introduction to Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 1461: Psychology of Adjustment and Personal Growth
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 1462: Substance Abuse
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 1463: Human Sexuality
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 2446: Sport Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3441: Social Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3442: Psychology of Personality
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3531: Child Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3541: Psychology of Leadership
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3543: Psychology of the Workplace
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 3761: Abnormal Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • PSY 4462: Clinical and Community Psychology
    • Duration: 8 weeks
    • Credit Hours: 3
  • SOC 1101: Human Behavior Perspective
    • Duration: 8 weeks
    • Credit Hours: 3
  • SOC 1102: Global Perspective
    • Duration: 8 weeks
    • Credit Hours: 3
  • SOC 2551: Social Problems
    • Duration: 8 weeks
    • Credit Hours: 3

Free Electives

Students may choose any 3-credit course to fulfill this requirement.