Program Overview

Introduction to the Graphic Communications Management Program

The Graphic Communications Management program at Appalachian State University offers a Bachelor of Science (BS) degree in Graphic Communications Management - Cross Media Production. This program is designed to prepare students for a career in graphic design, project management, or creative direction.

Program Overview

The program focuses on the application of principles of composition, layout, color theory, and context to produce effective visual communications. Students will have the opportunity to plan, design, and create interactive solutions, such as user interfaces, motion graphics, mobile applications, and web designs.

Program Structure

• The program is offered on the Boone campus.
• A minor in General Business is required.
• The program includes courses in Digital Media Composition, Packaging Design and Production, and more.
• Students can view the Program of Study for more information.

Career Opportunities

Graduates of the program can pursue careers in various fields, including:

• Pre-press Manager
• Post-press Manager
• Digital Press Manager
• Scheduler
• Estimator
• Art Director
• Account Manager
• Vice President of Sales

Some of these roles may require education beyond a bachelor's degree.

Accelerated Master's Program

Students can begin their graduate studies as an undergraduate and earn their master's degree in as little as one year.

General Education

The General Education Program at Appalachian State University provides a foundational skill set that prepares students for any career. The program includes courses in history, natural and social sciences, and humanities.

Research and Accolades

Appalachian State University has earned a Research 2 Carnegie Classification, recognizing the university's high research activity and doctorate production. The university has also been recognized as a top three school for innovation and undergraduate teaching by U.S. News & World Report for eight consecutive years. Additionally, Appalachian State University has been ranked as one of the nation's best schools for value by Money.com.

Alumni Profiles

The program has produced successful alumni, including McKenzie Quattlebaum '16 and Taylor Coggins '12, who have gone on to pursue careers in graphic design and project management.

Conclusion

The Graphic Communications Management program at Appalachian State University offers a comprehensive education in graphic communications, preparing students for a successful career in the field. With its strong focus on interactive solutions, general business minor, and accelerated master's program, this program provides students with a well-rounded education and a competitive edge in the job market.