Program Overview

Online Bachelor of Science in Business Administration (BSBA) in Marketing

The Online Bachelor of Science in Business Administration (BSBA) in Marketing is a comprehensive program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing. With a strong focus on experiential learning and real-world applications, this program prepares students for careers in marketing and related fields.

Program Overview

The BSBA in Marketing program requires 120 total credits to graduate, with a minimum of 24 transferable credit hours. The program is designed to be transfer-friendly, allowing students to save time and money in completing their degree. The tuition fee is $412 per credit hour, with additional tech and textbook fees.

Curriculum and Courses

The program curriculum includes:

• Foundations of American Democracy Requirement (3 Hours): Three credits of Foundations of American Democracy (FAD) are required for degree completion.
• General Education Requirements (41 Hours): See Course List for details.
• Walker College of Business Core Requirements (53 hours): Includes courses such as Expository Writing, Business Mathematics, Principles of Accounting, and Business Career Development.
• Marketing Major Common Core (6 Credit Hours): Includes courses such as Marketing Research and Strategic Marketing Management.
• General Marketing Concentration (9 Credit Hours): Includes courses such as Integrated Marketing Communications, Managing Distribution Channels, and Consumer Behavior.
• Elective Hours: Students must complete 27 hours of electives, including marketing electives, College of Business electives, and free electives.
• Global Issues Requirement (2 Credit Hours): This requirement can be met by satisfying one of the following: an international business course, business faculty-led study abroad, semester-long study abroad for credit, or a full-time international internship for credit.

Career Opportunities

Graduates of the BSBA in Marketing program can pursue a variety of career paths, including:

• Sales Executive
• Market Research Analyst
• Editor
• Public Relations Specialist
• Graphic Designer
• Digital Media Specialist
• Marketing Manager
• Digital Marketing Specialist

Admission Requirements

The minimum requirements for admission are:

• 24 or more hours of transferable credit
• A cumulative GPA of at least 2.25 across all coursework
• A C (2.0) or better in coursework for it to be considered transferable

Program Benefits

The BSBA in Marketing program offers several benefits, including:

• A 90% job placement rate
• Active recruitment from top employers
• Personalized support and a powerful alumni network
• AACSB accreditation
• Nationally recognized by U.S. News & World Report
• Flexible coursework with multiple eight-week term starts
• Respected by employers, with a reputation for producing impact-ready professionals

Faculty and Accreditation

The Walker College of Business at App State has been accredited by AACSB International since 1976. The program is taught by full-time faculty with a powerful mix of academic credentials and executive-level experience, delivering a curriculum that blends theory with real-world marketing application.