Program Overview

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Introduction to the Marketing (BSBA) - Digital Marketing Program

The Bachelor of Science in Business Administration (BSBA) in Marketing - Digital Marketing at Appalachian State University prepares students to elevate brands, capture audiences, and lead innovation in the digital age. This program goes beyond traditional marketing, teaching students how technology reshapes consumer connections, engagement, and decision-making.

Program Overview

Through hands-on projects and industry-driven coursework, students explore social media strategy, influencer marketing, AI-powered analytics, automation, and sustainable marketing practices. The program provides students with the tools to turn insights into action, using data and digital storytelling to design experiences that matter.

Location and Accreditation

The program is located on the Boone campus and is part of the Walker College of Business, which is accredited by AACSB International, placing it among the top 6% of business schools worldwide.

Career Opportunities

Graduates of the BSBA in Marketing - Digital Marketing program are prepared for the fast-evolving, high-demand world of digital business. Career paths include:

• Digital Marketing Manager
• Digital Marketing Specialist
• Content Marketing Manager
• Digital Marketing Analyst
• Social Media Marketing Manager
• Digital Strategy Specialist
• Digital Transformation Specialist
• Marketing Automation or AI Marketing Analyst

Courses and Minors

Students pursuing this major explore courses such as Social Media Marketing, Strategic Marketing Management, and Cloud Marketing. A minor is not required, but many marketing students choose to minor in management, supply chain management, or public relations.

General Education and Accelerated Master's

The General Education Program at Appalachian State University provides a foundational skill set that prepares students for any career. Students can also begin their graduate studies as undergraduates and earn their master's degree in as little as one year through the Accelerated Master's program.

Research and Innovation

Appalachian State University has earned a Research 2 Carnegie Classification, recognizing the university's high research activity and doctorate production. The university has also been recognized as a top five school for innovation by U.S. News & World Report for nine consecutive years.

Alumni and Faculty Profiles

Alumni and faculty profiles showcase the success and expertise of the program's graduates and instructors. For example, Christian Torres-Trujillo, a digital marketing specialist, credits the program's professors with pushing him to do his best work, which paid off in his career. Dr. Lubna Nafees, a faculty member, studies how social media influencers shape consumer attitudes and buying habits.

Conclusion

The Marketing (BSBA) - Digital Marketing program at Appalachian State University offers students a comprehensive education in digital marketing, preparing them for careers in this high-demand field. With its strong accreditation, innovative research, and successful alumni, this program is an excellent choice for students looking to elevate their education and career prospects.