Program Overview

---

Marketing (BSBA) - Sales

The Marketing (BSBA) - Sales program at Appalachian State University is designed to equip students with the skills and knowledge necessary to succeed in the fast-paced and in-demand field of sales and marketing. With a focus on creative, analytical, and relationship-building skills, this program prepares students to work in the market-facing side of business, reaching customers, consumers, and the public.

Application Deadlines

Important dates and deadlines for undergraduate admissions are available.

Location

The program is located on the Boone campus.

Program Description

The Bachelor of Science in Business Administration (BSBA) in Marketing - Sales degree prepares students to work in sales roles in corporate and nonprofit organizations. Students will study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget, and relate sales and marketing goals.

Accreditation

App State's Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business, a distinction held by fewer than 6% of all business schools.

Department and College

The program is offered through the Department of Marketing and Supply Chain Management in the Walker College of Business.

Research Classification

App State has earned a Research 2 Carnegie Classification, recognizing the university's high research activity and doctorate production.

Rankings and Accolades

U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years. App State is also among the nation's 2024 best schools for value, according to Money.com.

Elevate Your Education

Courses

• Students pursuing this major explore Strategic Marketing Management, Professional Selling, and more.
• View the Program of Study for a complete list of courses.

Minors

A minor is not required, but many marketing students choose to minor in management, supply chain management, or public relations.

• View all minors for more information.

Transferring Credits

Learn about App State's credit transfer process, and use the Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.

Related Programs

• Marketing (BSBA) - Digital Marketing
• Marketing (BSBA) - General Marketing

General Education

App State's General Education Program provides a foundational skill set that will prepare students for any career, with courses in history, natural and social sciences, and humanities.

Accelerated Master's

Students can begin their graduate studies as undergraduates and earn their master's degree in as little as one year.

• Accelerated Master's Info for more details.

Careers and Mountaineers

An App State degree can take students anywhere they want to go, with passionate and engaged alumni becoming leaders in their communities and chosen professions.

Careers

• Account Representative
• Brand Manager
• Buyer
• Consumer Affairs Specialist
• Customer Service Manager
• Development Officer
• Distribution Manager
• District Sales Manager
• Franchise Specialist
• Fundraiser
• Grant Writer
• Import/Export Manager
• Management Trainee
• Marketing Planner
• Marketing Research Analyst
• Media Buyer/Analyst
• Merchandising Manager
• Non-Profit/NGO Manager
• Product Manager
• Promotions Director
• Property Manager
• Public Relations Manager
• Sales Manager
• Social Media Manager

Some of these roles may require education beyond a bachelor's degree.

Career Information Resource

App State's Career Development Center provides services including resume reviews, career coaching, job and internship search assistance, and other tools for students to achieve life and professional success.

Alumna Profile

Gabby Khoury '17, associate sales representative, recommends Appalachian to anyone pursuing a marketing degree, citing the positive impact of professors in the marketing department on her career preparation.