Program Overview
Appalachian State University
Appalachian State University offers a Bachelor of Science in Business Administration (BSBA) in Marketing - Sales. This undergraduate program is designed to prepare students for careers in sales and marketing, bridging the gap between an organization and its audience.
Program Overview
The BSBA in Marketing - Sales program focuses on creative, analytical, and relationship-building skills. Students will engage with the business community, address real-world problems, and emerge ready to make a positive difference in any organization.
Location
The program is located on the Boone campus.
Application Deadlines
Important dates and deadlines for undergraduate admissions are available.
Program Details
A sales and marketing degree prepares students to work in the market-facing side of business, reaching customers, consumers, and the public. Students will study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget, and relate sales and marketing goals.
Career Opportunities
Corporate and nonprofit employers will look to fill sales roles in this fast-paced, in-demand industry. Possible career paths include:
- Account Representative
- Brand Manager
- Buyer
- Consumer Affairs Specialist
- Customer Service Manager
- Development Officer
- Distribution Manager
- District Sales Manager
- Franchise Specialist
- Fundraiser
- Grant Writer
- Import/Export Manager
- Management Trainee
- Marketing Planner
- Marketing Research Analyst
- Media Buyer/Analyst
- Merchandising Manager
- Non-Profit/NGO Manager
- Product Manager
- Promotions Director
- Property Manager
- Public Relations Manager
- Sales Manager
- Social Media Manager
Accreditation
App State's Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.
Research and Innovation
App State has earned a Research 2 Carnegie Classification, recognizing the university's high research activity and doctorate production. The university has also been recognized as a top five school for innovation by U.S. News & World Report for nine consecutive years.
Courses
Students pursuing this major explore Strategic Marketing Management, Professional Selling, and more. The program of study is available for review.
Minors
A minor is not required, but many marketing students choose to minor in management, supply chain management, or public relations. A list of available minors is available for review.
Transferring Credits
App State's credit transfer process and Transfer Equivalency Course Search tool can help determine how courses may transfer to App State.
Related Programs
Related programs include:
- Marketing (BSBA) - Digital Marketing
- Marketing (BSBA) - General Marketing
General Education
App State's General Education Program provides a foundational skill set that will prepare students for any career, with courses in history, natural and social sciences, and humanities.
Accelerated Master's
Students can begin their graduate studies as undergraduates and earn their master's degree in as little as one year.
Career Development
App State's Career Development Center provides resources and support for students, including resume reviews, career coaching, job and internship search assistance, and more.