SME Business Enhancement Micro-Credential Course

Overview

This micro-credential course builds on the SME Business Development course and further equips business leaders and managers with the essential skills and knowledge for sustained growth and success.

Key Facts

• Start date: To be confirmed
• Cost: $690 + GST per person. Regional Business Partners funding available.
• Duration: 6 x 2-hour workshops
• Location: Palmerston North, Whanganui or online
• Time commitment: 50 hours

Who This Course Is For

This course is intended for SME business owners and management-level employees who are tasked with decision-making responsibilities situated across all sectors of NZ industry. Participants are those who possess an in-depth understanding of their day-to-day business operations and who could benefit from developing specific strategic management and planning knowledge and skills to apply within their organisation, industry, or sector.

What You'll Get

Successful participants will receive a Massey University Certificate of Achievement and 5 credits added to their academic record at Massey. This course provides learning and assessment equivalent to stage 1 university learning and NZQA level 5 vocational training.

Entry Requirements

Participants will be currently working in a business leadership or management role within their organisation (for example, a role with decision-making delegation and authority).

Topics

The topics covered in the course include:

• digital transformation
• business model innovation
• leadership and organisational culture
• resilience and crisis management
• business excellence
• customer relations

Learning Outcomes

At the completion of this course participants will be able to:

1. Identify and apply digital transformation and business innovation concepts to their organisation.
2. Understand and apply leadership and organisational culture principles to their organisation.
3. Analyse opportunities for business enhancement and resilience, and design appropriate strategies.

Assessment

Participants will be required to create an individual portfolio throughout the course, applying the concepts learned to their current workplace. Formative feedback will support participants as they progress through workbook exercises, which will be provided to guide the students in reflection and application of the principles from each module to their own organisational context.

Course Contacts

The course is led by Dr. Wayne Macpherson, Senior Lecturer at the School of Management and Marketing, Massey Business School. Dr. Macpherson has comprehensive knowledge and extensive experience gained from tertiary-level instruction, practice-based research, and employment in major industrial corporations in Japan over 25 years. He conducts research into sustainable business excellence for diffusion of knowledge and practice into New Zealand industry and the economy.

Massey University of New Zealand - Te Kunenga ki Pūrehuroa

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Overview:

Massey University is a research-led university in New Zealand, known for its excellence in innovation and the creation of new knowledge. It offers a wide range of academic programs and support services to students.

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Services Offered:

Massey University provides a variety of support services to students, including: *

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Academic support:

Guidance and resources for academic success. *

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Student life services:

Support for personal well-being, career development, and social engagement. *

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Māori @ Massey:

Dedicated services and resources for Māori students. *

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Pacific Massey:

Support and resources for Pacific students.

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Key Reasons to Study There:

Research-led institution:

Massey University is known for its strong research focus and commitment to innovation.

Diverse student body:

The university welcomes students from various backgrounds and cultures.

Supportive environment:

Massey provides a range of services and resources to help students succeed.

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Other:

Distance and online study:

Massey offers a wide range of distance and online study options.

Alumni network:

The university has a strong alumni network that provides support and connections for graduates.