Students
Tuition Fee
Start Date
Medium of studying
Hospitality Management
Duration
Details
Program Details
Degree
Courses
Major
Hospitality Management | International Business | Entrepreneurship
Area of study
Hospitality Management | International Business | Entrepreneurship
Education type
Hospitality Management | International Business | Entrepreneurship
Course Language
English
About Program

Program Overview


Program Overview

The program "French Enterprises in China & China's Hospitality Sector" is a self-paced, introductory course featuring Mr. Christophe Lauras, Senior VP, Operations, at Accor, and President of the French Chamber of Commerce in China (CCI France Chine).


Course Details

  • Time commitment: 45 minutes
  • Pace: Self-paced
  • Subject: Executive Dialogue
  • Language: English
  • Level: Introductory
  • Topic(s): Macro Economy, Economic Policies, Sustainable Development

About the Course

This course welcomes Mr. Lauras for a dialogue with Professor Yin Haitao, where Lauras outlines the role of the French Chamber of Commerce in China and provides insights from the perspective of the hospitality industry. The two discuss China's rapid development, external macro-environmental changes, corporate strategy, localization, challenges for MNCs, opportunities for future development, and the implications of sustainability initiatives for the hospitality industry.


What You'll Learn

  • The role of the French Chamber of Commerce in China as well as the presence of French enterprises in China
  • The development and growth of Accor in China
  • The hospitality industry in China
  • Challenges MNCs have faced in their development in China and how they have tackled them
  • Trends and opportunities of development in China

About the Instructors

Christophe Lauras

President of the French Chamber of Commerce in China (CCI France Chine) and Senior Vice President of Operations at Accor.


Haitao Yin

Professor and Vice Dean at Antai College of Economics and Management of Shanghai Jiao Tong University.


Syllabus

  • Session 1: Hospitality Industry in China and its Challenges This session briefly introduces the role of the French Chamber of Commerce in China as well as the development of the hospitality industry in China, particularly its challenges in localization, recruitment, and keeping up with changes in the external environment.
  • Session 2: Trends of Future Development in China This session dives deeper into localization in China and discusses the trends and opportunities in future development in China, especially the rise of new industries and the sustainability initiative.
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