Program Overview

Program Overview

The Doing Marketing in China Certificate Program is designed to introduce the essentials of marketing in China, with insights from ACEM faculty and Taobao Tmall experts. This program explores the uniqueness of consumers, branding, and marketing channels in China, as well as the evolution of the Chinese market and marketing in the digital era.

Program Details

• Language: English
• Format: 100% Online
• Commitment: 2-3 hours/week
• Duration: 2-4 weeks/course

Courses

The program consists of 8 courses:

• Tmall & Taobao and the Future of E-commerce
• Understanding Chinese Consumers
• Brand Building Digitalization
• Digital Marketing in China
• New Retail
• Introduction to Quantitative Marketing Research
• Branding and Selling 101 in China
• Introduction to Tmall Digital Supply Side Methodology

What You'll Learn

• Overview of the Chinese market, Chinese consumers, and marketing practice in China
• How marketers in China developed new models to cope with the rapidly changing environment in the Chinese market
• New retailing in China – business innovations and practices adopted in China's retail sector
• The rapidly evolving and world-leading landscape of e-commerce in China and the equally rapid evolution of Taobao Tmall, one of Alibaba's major e-commerce platforms
• Trends, methodology, and frameworks for branding and selling in the digital age
• In-depth case studies revealing the underlying business logic of effective marketing in China

What You Earn

Complete all courses and quizzes of this program to earn a Certificate in Doing Marketing in China Certificate Program.

Who Should Apply

• Students in marketing
  • Early- to mid-career marketing professionals
  • Aspiring managers interested in the Chinese market
  • Marketing professionals
  • Company owners or Entrepreneurs