Program Overview

Introduction to the Program

The university program in question is the Digital Cultural Creation and Management Master's program, established in 2022 as the first interdisciplinary Master's degree point in Chinese universities and the first non-directory professional Master's degree point at Shanghai Jiao Tong University. The program aims to cultivate innovative talents in the field of digital cultural creation and management, focusing on areas such as curating and digital cultural heritage, film and television and digital media, digital music and management, artificial intelligence and innovative design, digital communication and brand management, and smart communication and intangible cultural heritage protection.

Program Details

• Duration: 2.5 years, adopting a full-time learning mode.
• Tuition Fees: The tuition fee standard for studying at Shanghai Jiao Tong University is 15,000 yuan per academic year per person, totaling 37,500 yuan for the entire program. Fees for studying abroad for a double degree are charged according to the standards of the cooperating university.
• Teaching Language: Primarily English.

Study Plan

1. All students study at Shanghai Jiao Tong University in the first academic year.
2. In the second academic year, students who choose to pursue a double degree abroad must take courses according to the requirements of the cooperating university. Other students continue their studies at Shanghai Jiao Tong University.
3. In the 2.5th academic year, students must complete the graduation requirements set by the college, write a thesis according to the graduation requirements of Shanghai Jiao Tong University, and pass the thesis defense to obtain the corresponding degree certificate.

Mentorship System

The mentorship system consists of a team of mentors with different professional backgrounds, including academic mentors, industry mentors, and foreign mentors. Each mentor team is responsible for guiding a certain number of students, implementing a two-way selection mechanism between mentors and students.

Research Areas

The program focuses on several research areas, including but not limited to:

• Digital cultural creation and management
• Curating and digital cultural heritage
• Film and television and digital media
• Digital music and management
• Artificial intelligence and innovative design
• Digital communication and brand management
• Smart communication and intangible cultural heritage protection

Degree Awarded

Upon completion of the program and meeting the degree-granting requirements of Shanghai Jiao Tong University, students will be awarded a Master's degree in Digital Cultural Creation and Management. Students who pursue a double degree abroad and meet the degree-granting requirements of the cooperating university will also be awarded the corresponding degree.